Top 100 Brand In the World by Forbes – Rank No.1 – 苹果
At a Glance
- Industry: Computer Hardware
- Founded: 1976
- Country: United States
- CEO: Timothy Cook
- Website: www.apple.com
- Employees: 72,800
- Sales: $164.69 B
- Headquarters: Cupertino, California
Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.
Logo used since 1998
|Founded||April 1, 1976 (37 years ago)
(incorporated January 3, 1977)
|Headquarters||Apple Campus, 1 Infinite Loop,Cupertino, California, U.S.|
|Number of locations||406 retail stores (as of May 2013)|
|Key people||Arthur D. Levinson (Chairman)
Tim Cook (CEO),
Steve Jobs (Founder, former CEO)
|Revenue||US$ 156.508 billion (2012)|
|Operating income||US$ 55.241 billion (2012)|
|Net income||US$ 41.733 billion (2012)|
|Total assets||US$ 176.064 billion (2012)|
|Total equity||US$ 118.210 billion (2012)|
|Subsidiaries||FileMaker Inc., Anobit, Braeburn Capital|
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.
The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word “Computer” was removed from its name on January 9, 2007, the same day Steve Jobs introduced the iPhone, reflecting its shifted focus towardsconsumer electronics.
Apple is the world’s second-largest information technology company by revenue after Samsung Electronics, and the world’s third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received criticism for its contractors’ labor practices, and for Apple’s own environmental and business practices.
As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store,the latter of which is the world’s largest music retailer. Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$415 billion as of March 2013. As of Sept 29 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totalled $156 billion. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position.