Profile

Samsung Electronics Co., Ltd. mainly engaged in the production of consumer electronic products. It operates in two divisions: end product division and component division. Its end product division produces digital media products, such as digital televisions (TVs), monitors, printers, computers, air conditioners, refrigerators and others, and communication products, such as mobile phones and network systems. Its component division produces semiconductors, such as memories, storages and others, and liquid crystal display (LCD) products, such as thin film transistor (TFT) LCDs and active-matrix organic light-emitting diodes (AMOLEDs). On April 1, 2012, it merged with SAMSUNG LED CO.,LTD., and spun-off its LCD business. On August 13, 2012, it acquired a 100% stake in its sub-subsidiary SEHF Korea from its overseas subsidiary SEHF. On December 1, 2012, it merged with its wholly owned subsidiary, Samsung Electronics Hianan Fiberoptics Korea Co.,Ltd, mainly engaged in optical lens business.

Samsung is a category leader in mobile, surpassing Apple in smartphone sales, grabbing 30.3 percent market share of smartphone shipments and making USD $5.2 billion on handsets in the second quarter. Thanks to innovative products such as the Galaxy S4 and Galaxy Note II and a massive marketing spend of more than USD $4 billion in 2012 (four times Apple’s budget), the brand continues to strengthen its position globally. With its focus on being an aspirational brand to its target audience of young consumers, Samsung is wooing Millennials with high-profile partnerships with celebrities like Alexander Wang, LeBron James, Usher, and Jay Z. Samsung continues to focus on connectivity across its portfolio including home appliances, digital cameras, and TVs in a bid to differentiate its brand in an age when consumers are demanding sharing and accessibility. The Galaxy S4, marketed as a “life companion,” includes features like navigating without touching the screen and built-in health monitoring. Its tech-savvy refrigerators track what’s in consumers’ fridges and suggest recipes, while its Smart TV suggests what to watch and operates with voice commands. Samsung is evolving its brand to stand for more than just innovation and strives to live up to its internal ambition of enhancing the lives of its consumers. It’s demonstrating how its products lead to a better life, making good on its vision to “inspire the world, create the future.”