Top 100 InterBrand – Rank no.6 – General Electric – US
Imagination at work
|Traded as||NYSE: GE
Dow Jones Industrial Average Component
S&P 500 Component
|Founded||Schenectady, New York, U.S.
|Founder(s)||Thomas Edison, Charles Coffin,Elihu Thomson, Edwin Houston|
|Headquarters||Fairfield, Connecticut, U.S.|
|Key people||Jeffrey Immelt
(Chairman & CEO)
|Products||Appliances, aviation, consumer electronics, electrical distribution, electric motors, energy, finance, gas, healthcare, lighting,locomotives, oil, software, water, weapons, wind turbines|
|Revenue||US$ 147.359 billion (2012)|
|Operating income||US$ 17.406 billion (2012)|
|Net income||US$ 13.641 billion (2012)|
|Total assets||US$ 685.300 billion (2012)|
|Total equity||US$ 123.000 billion (2012)|
|Subsidiaries||GE Capital, GE Energy,
GE Technology Infrastructure,
GE Home & Business Solutions
As Big Data has become the main frontier for innovation and growth in the marketplace, GE has stepped up to lead the charge. This year CEO Jeff Immelt announced a commitment to the industrial internet: a bold vision of using GE intelligence and technology to converge machines with intelligent data. The brand has invested USD $1.5 billion toward connecting its machines to its enterprise software and the internet. Building capabilities in predictive software products, Big Data and analytics, and advanced manufacturing, the GE brand is stretching into new territories. Its 2013 “Brilliant Machines” campaign demonstrates this move to merge “big iron” with Big Data. Seemingly a winning strategy for the organization, the brand has been experiencing slow but steady growth this year. In 2012, GE’s industrial segment earnings grew 10 percent to USD $15.5 billion. Additionally, GE continues to leverage its highly regarded sustainability-focused ecomagination campaign to drive the conversation around Corporate Citizenship, making it the number 25 brand on our Best Global Green Brands 2013 report. Overall, the organization’s revenue has increased to USD $241.66 billion from USD $196.24 billion in 2011, a sign that the GE business and the brand are evolving.
General Electric, or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States. The company operates through five segments: Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial.
In 2011, GE ranked among the Fortune 500 as the 26th-largest firm in the U.S. by gross revenue, as well as the 14th most profitable. However, the company is currently listed the 3rd-largest in the world among the Forbes Global 2000, further metrics being taken into account. Other rankings for 2011/2012 include No. 7 company for leaders (Fortune), No. 5 best global brand (Interbrand), No. 63 green company (Newsweek), No. 15 most admired company (Fortune), and No. 19 most innovative company (Fast Company).