Top 100 Brand in The World – Rank no.92 – Heineken – Netherlands
Heineken Lager Beer was first brewed by Gerard Adriaan Heineken in 1873. The beer is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today.
In the early years of Heineken, the beer won four awards, which are still mentioned on the label of the beer bottles:
- Medaille d’Or (English: Gold Medal) in Paris in 1875
- Diplome d’Honneurs (English: Honorary Diploma) at the International Colonial Exposition in Amsterdam in 1883
- Grand Prix (English: Grand Prize) at the Exposition Universelle in Paris in 1889
- Hors Concours Membre du Jury in Paris in 1900
Since 1975, most Heineken brand beer has been brewed at the Heineken brewery in Zoeterwoude, the Netherlands. In 2011, 2.74 billion litres of Heineken brand beer was produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally.