Top 250 Franchise by Entrepreneur – Rank no.17 – Days Inn – US
Products & Services: Hotels
Number of Locations: 1,833
Total Investment: $200.66K – 7.13M
Began Franchising: 1972
About Days Inn
Cecil B. Day opened his first hotel in Tybee Island, Georgia, in 1970. Since then, Days Inns Worldwide has grown into a network of nearly 2,000 franchised hotels throughout the U.S. and worldwide, including some hotels that offer free breakfast and allow pets in select rooms.
Days Inn Worldwide is part of the Wyndham Worldwide family of hotels which also includes Baymont Inns & Suites, Hawthorn Suites, Howard Johnson Int’l., Knights Franchise Systems, Microtel Inns & Suites, Ramada Worldwide, Super 8, Travelodge Hotels, Wingate by Wyndham, and Wyndham Hotels and Resorts.
Startup Costs, Ongoing Fees and Financing
Franchise Fee: $35,000
Ongoing Royalty Fee: 5.5%
Term of Franchise Agreement: 15-20 years
|FINANCING TYPE||IN-HOUSE||THIRD PARTY|
How This Franchise Supports Franchisees
Franchise Ranking History
|Type||Private (subsidiary ofWyndham Worldwide)|
|Founded||Tybee Island, Georgia, U.S.(1970)|
|Founder(s)||Cecil B. Day|
|Headquarters||Parsippany, New Jersey,United States|
|Key people||Clyde Guinn (President)|
Days Inns Worldwide, Inc. is a motel chain headquartered in the United States. Founded in 1970, it is now a part of the Wyndham Hotel Group, based in Parsippany, New Jersey, which was formerly a part of Cendant. It is described by its president, Clyde Guinn, as striving to provide the “best value under the sun".
Days Inn was founded in 1970 on Tybee Island, Georgia by Cecil B. Day, a real estate developer who later achieved note as a prominent Christian philanthropist. The name was thought up by Day’s friend Mannin Purvis of Savannah, Georgia who was the head of advertising for the Savannah Morning News. This first Days Inn has been purchased and renamed. Through the 1970s hotel guests could take home a paperback Bible (usually the ABS Good News Bible New Testament) from their guest rooms for free.
During the chain’s early years, many Days Inns featured Tasty World Restaurants and Gift Shops, along with on-site gasolinepumps to sell unbranded fuel to motel guests at lower prices than nearby Texaco or Exxon stations.
One of the first successful hotel brands, Days Inns of America Inc. began franchising hotels in 1972 and within eight years created a system of more than 300 hotels in the United States, Mexico, and Canada.
Stanley S. Tollman and Monty D. Hundley via the Tollman-Hundley Hotel Group became the largest franchisees in the 1980s including buying Days Inn of America. They took it into bankruptcy in 1991. They then sold it to Hospitality Franchise Systems in 1991. Tollman and Hundley would be indicted on federal bank fraud and tax fraud charges that they had not disclosed all assets in the process. Hundley was convicted and sentenced to eight years in prison and ordered to pay more than $110 million in restitution. Tollman fled to London in 2002 where he fought extradition for many years. In 2008 Tollman agreed to a plea deal that would allow him to return home in exchange for more than $100 million.
There are now more than 1900 Days Inn hotels worldwide, serving millions of guests each year. Competitors include AmericInn Hotels,Fairfield Inn by Marriott, Sleep Inn, and Red Roof Inn for limited-service properties; Red Carpet Inn/Suites for certain full-service properties. Though its sister brand, Travelodge, also fits into this segment, it is primarily geared more toward active, outdoor, or adventure-oriented families.
Days Inns is a motel chain. The motel brands of Days Inn include:
- Days Inn/Inn & Suites – the most common variety, found around the world. They may be either full or limited-service. Some properties are only rooms; others have rooms mixed with suites.
- Days Hotel – the full-service variant found in high-traffic and large cities.
- Days Suites – an all-suites variant; may be either full or limited-service.
- Daystop, a budget chain started in 1990 in Lakeville, Minnesota; now discontinued.
- Days Lodge, a rare variant found formerly in resort and high-traffic locations; now discontinued.
The brand is now owned by Wyndham Worldwide Corporation and is in the process of a major upgrade.