Top 250 Franchise by Entrepreneur – Rank no. 27 – Jazzercise Inc. – US
Products & Services: Dance fitness classes, conventions, apparel & accessories
Number of Locations: 8,543
Total Investment: $4.28K – 76.5K
Began Franchising: 1982
About Jazzercise Inc.
While teaching traditional jazz dance classes in Evanston, Illinois, in 1969, Judi Sheppard Missett turned her students away from the mirrors and started a “just for fun" class that incorporated dance moves to provide aerobic exercise. After moving to Southern California, she started training other instructors in the Jazzercise program in 1977. Six years later, the company began franchising. Now Jazzercise’s CEO, she continues to teach weekly Jazzercise classes and choreograph new dance routines. Based in Carlsbad, California, Jazzercise’s instructors teach its total-body conditioning program to almost half a million participants each year in the United States and more than 30 other countries. Jazzercise instructors are trained and certified before becoming franchised.
Startup Costs, Ongoing Fees and Financing
Franchise Fee: $2,000
Ongoing Royalty Fee: 20%
Term of Franchise Agreement: 5 years, renewable
How This Franchise Supports Franchisees
Franchise Ranking History
|Founder(s)||Judi Sheppard Missett|
|Revenue||$96 million for fiscal year 2009/2010 |
|Employees||228 corporate staff |
|Divisions||Jazzertogs, JM DigitalWorks|
Jazzercise is a dance-based group fitness program. Each 60-minute Jazzercise class features a fusion of jazz dance, resistance training, Pilates, yoga, kickboxing, and Latin-style movements set to popular music.
The Jazzercise program was founded in 1969 by Jazzercise CEO Judi Sheppard Missett, a native of Red Oak, Iowa. Today, Jazzercise involves 7,800 instructors teaching more than 32,000 classes weekly in all 50 states and 32 countries. In 2009/2010, Jazzercise reported 96 Million in revenue. On the 2011 Entrepreneur Franchise 500 list, Jazzercise ranks as the #1 fitness franchise and #17 overall. In March 2009, MSNBC placed Jazzercise in their top 5 list of proven franchises that provide growth opportunity.  Jazzercise has partnered with two-time “Dancing with the Stars" champion Cheryl Burke, a company spokesperson through 2011.
Jazzercise instructors are franchise owners and therefore have individual locations, class hours, and pricing.
Jazzercise in popular media
On The Golden Girls, Bea Arthur (Dorothy) admits taking up Jazzercise in the episodes “The Stan Who Came to Dinner" and “The Audit".
The Flight of the Conchords episode “New Zealand Town" of their second television series features a song called “Fashion is Danger" which is a parody of 1980s music and style, and contains a reference to Jazzercise.
“Jazzercise Instructor" is featured as a job in The Sims 2.
In the third series of The Mighty Boosh, Howard Moon goes to ‘Jazzercise’ classes.
In the Glee episode “Bad Reputation“, a tape is found of Sue Sylvester Jazzercising to Olivia Newton-John‘s “Physical“. In the following season’s episode “Sexy“, Holly Holliday is shown teaching a jazzercise class in which Will Schuester participates.