Top 250 Franchise by Entrepreneur – Rank no. 158 – RE/MAX LLC – US
Products & Services: Real estate brokerage
Number of Locations: 6,398
Total Investment: $35K – 250K
Began Franchising: 1975
Founded by Dave and Gail Liniger in Denver in 1973, RE/MAX is now a global network of more than 116,000 real estate agents. The Linigers created the company to give agents higher commissions. In the RE/MAX system, agents are in charge of their own business, split office expenses equally with other agents and operate under a maximum commission concept.
Total Investment: $35,000 – $250,000
Franchise Fee: $12,500 – $35,000
Ongoing Royalty Fee: Varies
Term of Franchise Agreement: 5 years, renewable
RE/MAX International is an American international real estate company that relies on a franchise system. It was founded in 1973 by David and Gail Liniger in Denver, Colorado, and is still owned by its founders. RE/MAX is an acronym for Real Estate MAXimum.
The company owns several of its own regional franchises as well as overseeing and licensing individual franchises for real estate sales offices, each individually owned and operated. RE/MAX International collects monthly and annual dues from its agents who act as independent contractors working under real estate brokers in many countries. In return, an agency provides its brokers and agents with corporate services, e.g. agent training and advertising. Brokers have full autonomy to run their business to their regional market demands. Franchise agreements do not enforce rules to operate the business and cannot dictate policy.
Its agents operate out of over 6,000 offices worldwide. The company logo is a hot air balloon; the company slogans, “Above the Crowd", “It’s the Experience", “Nobody in the World Sells More Real Estate than RE/MAX." Real RE/MAX balloons sometimes appear at balloon festivals and other events.