百大连锁店 Rank no. 161 -新移民致富之路

百大连锁店 Rank no. 161 -新移民致富之路


Top 250 Franchise by Entrepreneur – Rank no. 161 – Carvel – US

Carvel

Products & Services: Ice cream & ice cream cakes

Number of Locations: 461

Total Investment: $249.38K – 364.54K

Founded: 1934

Began Franchising: 1947

About Carvel

In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores.Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.

Franchise Units

Year U.S. Canadian International Company Owned
2013 411 0 39 11
2012 400 0 39 12
2011 399 0 35 15
2010 417 0 41 18
2009 462 0 42 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $249,375 – $364,550
Franchise Fee: $30,000
Ongoing Royalty Fee: $2.22/gallon
Term of Franchise Agreement: 20 years, renewable
Financial Requirements

Net Worth: $300,000
Liquid Cash Available: $100,000

Operations

25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 – 6. Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days. At franchisee’s location: 5 days. Additional training annually
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Broadcast media

Franchise Ranking History

Franchise 500®: #161 (2013), #199 (2012), #227 (2011), #280 (2010),
America’s Top Global: #137 (2013), #157 (2012), #178 (2011),

Carvel® provides an affordable ice cream experience and family fun for everyone by offering a variety of fresh made cakes, novelties and fountain ice cream products. This all-American favorite is the nation’s first retail ice cream franchise, and has become one of the best-loved and most recognized names in its industry.

Carvel has been making ice cream fresh daily for over 75 years and is home of the original all ice cream cake. Today, Carvel-lovers still seek out our creamy, crunchy treats in more than 500 Carvel stores and over 8,500 supermarkets nationwide.

HISTORY

1906
Athanassios Karvelas, better known as Tom Carvel, was born in Athens, Greece on July 14th

1910
Tom Carvel was brought to New York City by his parents

1929
After borrowing $15 from his future wife, Agnes Stewart, Tom Carvel began his company by selling ice cream from the back of his mobile truck

1934
Nation’s first retail ice cream company starts when Tom Carvel’s vending truck suffers a flat tire in Hartsdale, NY during Memorial Day Weekend, and he begins selling his melting ice cream from his broken down truck

1935
Begins manufacturing equipment for sale to the ice cream industry

1936
Forms Carvel Corporation

1936
Opens first store on site of broken down truck

1936
Patents “no air pump" super-low temperature ice cream machine

1936
Develops secret soft serve ice cream formula

1936
First to introduce the marketing concept “Buy One Get One Free"

1937
Tom Carvel marries Agnes Stewart

1939
Tom Carvel builds the first soft serve ice cream machine

1947
Patents all-glass front building with pitched roof; later copied by McDonalds

1947
First to franchise a retail ice cream store in the U.S.

1949
Begins franchisee training seminar, Carvel College of Ice Cream Knowledge (franchisees affectionately refer to it as Sundae School)

1950
Tom Carvel creates most complete franchise contract in industry; only franchise contract to survive the Federal Trade Comission and US Supreme Court

1951
First in the industry with a round ice cream sandwich, the Flying Saucer®

1953
Opens first prefabricated ice cream store in Glastonbury, CT

1954
First in the industry with the gift certificate concept

1954
Holds the first annual “Little Miss Half Pint" beauty pageant for children under the age of six; 15,000 entries received annually

1955
First in the industry with a line of ice cream vending vehicles

1955
First to use CEO in radio and TV commercials

1956
Introduces the first ice cream supermarket on the site of original Hartsdale, NY store

1969
First in industry to develop complete line of all-Kosher products

1972
First in industry to introduce Lo-Yo frozen yogurt and Thinny-Thin frozen dietary desserts

1989
Sells to Investcorp, an international investment bank

1990
Tom Carvel passes away in his sleep

1991
Relocates to Farmington, Connecticut

1992
Begins Direct Sales Delivery (DSD) Supermarket Branded Freezer Market Program

1993
Develops multi-pronged distribution business model including retail shops, stadiums, super club stores and supermarkets

1998
Places Carvel branded freezers in 4,500 supermarkets

1998
Introduces Lil’ Love® cakes

2001
Sells to Roark Capital Group, a private equity firm

2002
Relocates supermarket headquarters to Rocky Hill, CT

2002
Relocates franchise headquarters to Atlanta, GA

2002
Sets Guinness World Record™ for Largest Ice Cream Scoop Pyramid

2003
Introduces 98% Fat Free Flying Saucers®, Uptown Smoothies®, and Slice Mmm’s®

2003
Opens new store prototype in Vero Beach, FL

2004
Celebrates 70th Birthday by setting Guinness World Record for the Largest Ice Cream Cake

2004
2004 Focus Brands Inc. is created; Carvel® joins Cinnabon® and Seattle’s Best Coffee International to form new food service company

2005
Introduces Sundae Dashers®

2006
Celebrates Fudgie the Whale®’s 30th birthday

2008
Introduces new Arctic Blenders® & Carvelattes®

2009
Celebrates 75th Anniversary with the giveaway of free Icebergs

2009
Introduces Oreo Lil’ Rounders®

2010
Named “Best National Ice Cream" by readers of Long Island Press

2010
Celebrates over 1 Million Oreo Lil’ Rounders® Sold!

2010
Introduces Thick, Rich & Dreamy Low Fat Ice Cream with 75% Less Fat & 30% Fewer Calories than regular soft serve.

Business

As the nation’s first retail ice cream franchise, Carvel® Ice Cream has over 500 franchised and foodservice locations serving delicious, high-quality ice cream cakes, premium soft serve, hand dipped ice cream, novelties and fountain items.

Corporate Headquarters

200 Glenridge Point Parkway
Suite #200
Atlanta, GA 30342
P: 404-255-3250
F: 404-255-4978

Products

Carvel® is famous for its all ice cream cakes layered with chocolate crunchies. Our family of characters includes the popular Fudgie the Whale® and Cookie Puss®, as well as a line of other cakes that recognize birthdays, holidays, special occasions and the little things in life. Created in 1934, Carvel® is credited with developing premium soft serve ice cream products, served today in cups, cones, sundaes and shakes, as well as hand-dipped ice cream and famous novelty items such as the Flying Saucer®, Brown Bonnet®, Banana Barge® and Thick Shake.

Markets

Carvel franchise locations can be found in Washington, D.C., Aruba, Canada, Egypt, Jordan, Puerto Rico, Saudi Arabia, South Africa, and 25 states: AL, AZ, CA, CT, FL, GA, IL, MA, MD, MI, MO, NC, NH, NJ, NV, NY, OH, PA, RI, SC, TN, TX, VA, VT, and WV.

Key Management

Russ Umphenour, President and CEO, FOCUS Brands
Scott Colwell, President, Carvel Corporation

Contact

Melissa A. Smith
Public Relations & Communications Manager, Carvel.
404-705-4449

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Source: Carvel official website