Top 250 Franchise by Entrepreneur – Rank no. 168 – Extreme Pita – US
Products & Services: Pita wrap sandwiches, pizzas, smoothies, salads
Number of Locations: 271
Total Investment: $162K – 300K
Began Franchising: 1998
About Extreme Pita
Brothers Alex and Mark Rechichi opened the first Extreme Pita in 1997 and began franchising a year later. Based in Mississauga, Ontario, the company offers franchises in both Canada and the U.S. The Extreme Pita menu offers a variety of sandwich wraps and pizzas made with pita bread, along with salads, pita chips and cookies.
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, South America, Western Europe.
Startup Costs, Ongoing Fees and Financing
Total Investment: $162,000 – $300,000
Franchise Fee: $20,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $125,000
Liquid Cash Available: $80,000
15% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 8 days. At franchisee’s location: 10 days. At training store : 15 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Webinars
Franchise Ranking History
Franchise 500®: #168 (2013), #176 (2011), #234 (2010), #192 (2009),
Fastest-Growing: #52 (2013), #68 (2011),
America’s Top Global: #145 (2013), #139 (2011), #175 (2010), #149 (2009),
Extreme Pita has been delighting guests with healthier great tasting pita sandwiches since 1997. Extreme Pita was the first restaurant to marry old world authentic pita bread with healthier, fresh, and unique flavours. Come experience pita perfection whether you love the classics or crave the adventures of something new.
At Extreme Pita, we don’t believe you should have to choose between eating something good or eating something good FOR you. Whether you want to indulge or you’re looking for something nutritious, our menu will satisfy your craving.
Here’s to the Extreme Ones: the health conscious flavour fanatics committed to eating and living well, the freewheelers who aren’t afraid to indulge, and everyone in between. Whether it’s your waistline or your tastebuds you’re looking out for, our pitas, salads and flatbaked pitas are sure to hit the spot. Just like you; our food is fresh, fun and full of flavour. Whatever you’re craving, our food is always made fresh, made to order and made to keep you coming back for more.
Be fast, be fresh, be fun, be full of flavour.