Top 250 Franchise by Entrepreneur – Rank no. 172 – Yogurtland Franchising Inc. – US
Products & Services: Self-serve frozen yogurt
Number of Locations: 238
Total Investment: $323.16K – 725.45K
Began Franchising: 2007
About Yogurtland Franchising Inc.
Korean immigrant Phillip Chang opened the first Yogurtland in Fullerton, California, in 2006 and began franchising just a year later. Yogurtland stores offer self-serve frozen yogurt, with 16 flavors available daily, along with 33 toppings. Customers are charged by the ounce. The company, now based in Anaheim, California, has locations in the U.S. Mexico, Japan and the Philippines.
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $323,159 – $725,451
Franchise Fee: $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $600,000
Liquid Cash Available: $400,000
16% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 16 – 20. Absentee ownership of franchise is NOT allowed..
How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. At corporate stores
Ongoing Support: Meetings, Grand opening, Security/safety procedures, Field operations/evaluations
Franchise Ranking History
Franchise 500®: #172 (2013), #207 (2012), #216 (2011),
Fastest-Growing: #64 (2013), #58 (2012), #59 (2011),
Top New: #3 (2012), #8 (2011),
America’s Top Global: #105 (2013), #163 (2012), #169 (2011),
Yogurtland is an international franchise chain of frozen yogurt stores based in Irvine, California, United States.
Yogurtland offers self-serve soft-serve frozen yogurt with active cultures. Yogurtland has stores in seven states in the United States and in Mexico and Japan. In 2009, it had a revenue of $42 million. Each store costs from $385,000 to $435,200. The yogurt chain is popular partly due to its self serve format, and because it is relatively inexpensive compared to other yogurt businesses such as Pinkberry. Another attraction has been the “Tokidoki" character designs on spoons which are collectible.
Yogurtland was founded in February 2006 by Phillip Chang, who is also the chain’s CEO and president. The first Yogurtland location was in Fullerton, California. In December 2012, there were over 200 locations in the United States, Mexico, Australia, and Guam. By 2015, it intends to expand to over 550 stores.
In July 2011, Yogurtland partnered with Sanrio, the company that created Hello Kitty. According to the St. Louis Post-Dispatch, merchandise such as key chains and T-shirts with Hello Kitty and other Sanrio characters—My Melody, Keroppi, and Chococa—were sold in Yogurtland stores during the month of August. The characters were also imprinted on Yogurtland’s collectable cup and biodegradable spoons.
At any time, Yogurtland stores have 16 flavors of soft-serve frozen yogurt. Customers may mix and combine flavors in their cups by pulling on spigots that control the yogurt containers. Additionally, 33 toppings, including chocolate bits, oreo, fresh-cut fruits, nuts, and syrups are available. Products are sold for 30-39 cents per ounce.In Hawaii and Alaska, the products are sold at 42 cents and 45 cents per ounce, respectively.