Top 250 Franchise by Entrepreneur-Rank no. 180 – Embassy Suites Hotels – US
Products & Services: Upscale all-suite hotels
Number of Locations: 213
Total Investment: $26.04M – 39.04M
Began Franchising: 1984
About Embassy Suites Hotels
The first Embassy Suites Hotel was built in 1984 in Overland Park, Kansas. The all-suite hotels offer upscale amenities including cooked-to-order breakfast buffets, nightly Manager’s Receptions with complimentary drinks and snacks, fitness centers and business centers. Originally owned by Promus Hotel Corporation, Embassy Suites is now part of Hilton Worldwide.
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $26,048,000 – $39,043,375
Franchise Fee: $75,000
Ongoing Royalty Fee: 3.5-5.5%
Term of Franchise Agreement: 22 years, renewable
How This Franchise Supports Franchisees
Training: At Memphis, TN, corporate office : 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Franchise Ranking History
Franchise 500®: #180 (2013), #169 (2012), #169 (2011), #205 (2010), #268 (2009),
America’s Top Global: #147 (2013), #133 (2012), #133 (2011), #159 (2010),
Embassy Suites Hotels is a chain of upscale all-suite hotels trademarked by Hilton Worldwide. As of February 22, 2011, there are 200 Embassy Suites Hotels in the United States, plus 8 Embassy Suites Hotels internationally. Similar to other Hilton brands, most Embassy Suites hotels are independently owned and operated by franchisees, though a few are company owned and/or managed. Competitors may include Cambria Suites
Embassy Suites was owned by Promus Hotel Corporation, a hotel management and franchise company from Memphis, Tennessee. In addition to Embassy, Promus also owned Hampton Inn, Homewood Suites, and Doubletree. The original Embassy Suites was built in Overland Park, Kansas in 1984.
Property features and amenities
Embassy Suites is an upscale chain of all-suite hotels. All guest rooms of this chain feature a separate living area as well as a sleeping area. Like many hotels, guests can choose from a king sized bed or two queen beds. The living area often consists of a sofa bed with matching chairs and a separate television.
The majority of Embassy Suites hotels have an atrium style layout. The interior of the hotel may have a tropical rain forest setting complete with waterfall, bridges, a large dining area, and panoramic elevators. One of the key features of Embassy Suites is the Cooked-to-Order Breakfast, which consists of a breakfast buffet of eggs, traditional breakfast meats, breakfast potatoes, and either pancakes, waffles or French toast. Guests are also encouraged to create their own custom omelettes, choosing from traditional scrambled eggs or egg whites paired with up to ten different toppings. Traditional continental breakfast items; pastries, cereals, bagels, muffins, toast, whole fruit and Danishes are also served. Hours vary by property, but generally breakfast is served until 9 am Monday – Friday and until 10:30 am Saturday and Sunday.
In the evening, a Manager’s Reception with complimentary well drinks, house wine, select drafts beers and non-alcoholic beverages, and light snacks (chips, popcorn, pretzels,or mixed nuts) are provided for all guests. While food offerings vary by property, most properties also offer cheese and fresh raw vegetable platters or fruit platters with appropriate dips. The brand is currently[when?] re-vamping its Manager’s Reception to ensure consistency across the brand.
As of March 2011, there are 213 Embassy Suites locations in the United States. The Embassy Suites Niagara Falls-Fallsview in Niagara Falls, Ontario is the tallest and largest Embassy Suites at 42 stories tall and 512 suites. It does not have the typical atrium layout. Hilton Suites Toronto/Markham Conference in Markham, Ontario was formerly an Embassy Suites hotel and features an atrium layout.
In early 2011, Embassy Suites announced a series of three new 30-second commercials, to be aired in major markets beginning in March 2011. The commercials feature the character ‘Mr. More’ and are directed by Roman Coppola. The series highlights three of the Embassy standards, True Two Room Suites, Cooked to Order Breakfast and the Manager’s Reception. The catch phrase is ‘What’s better than getting more of more and less of less?’
In the 2000s, commercials for Embassy Suites featured a boy named Austin who described a family vacation at an Embassy Suites Property. In the 80s and early 90s, commercials for Embassy Suites featured Garfield along with the slogan “You don’t have to be a fat cat to enjoy the suite life".