Rank no.243 – City Publications – US
Products & Services: Publication for affluent homeowners
Number of Locations: 95
Total Investment: $72K – 250K
Began Franchising: 2004
About City Publications
City Publications offers direct mail advertising services targeted to affluent homeowners. Other advertising services include personalized e-mail marketing, personalized text messages and website lead generation through promotions and giveaways. The Atlanta, Georgia-based company was founded in 2002 and began franchising in 2004.
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Central America, Eastern Europe, Mexico, South America, Western Europe.
Startup Costs, Ongoing Fees and Financing
Total Investment: $72,000 – $250,000
Franchise Fee: $60,000 – $250,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 5 years/25 years, renewable
Net Worth: $100,000
Liquid Cash Available: $70,000
Franchise can be run from home. 5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1 – 2. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 3 days. At franchisee’s location: 3 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Ad slicks, National media,
Franchise Ranking History
Franchise 500®: #243 (2013), #262 (2012), #242 (2011), #265 (2010), #281 (2009),
Low-Cost: #37 (2013),
Top New: #17 (2009),
Top Home-Based: #64 (2013), #77 (2012), #73 (2011), #74 (2010), #77 (2009),
America’s Top Global: #181 (2013), #198 (2012), #188 (2011), #196 (2010),
City Publications produces a beautiful, affluent lifestyle cooperative direct mail piece. By using 4 color glossy postcards we showcase the most exclusive and unique products and services throughout each metropolitan area targeted to the most active consumer – the affluent homeowner!
The most successful direct response advertising for a prestige market
Our targeted high income and high market value homeowner responds to our upscale direct mail piece because it is professionally packaged, personally addressed and features the products & services they spend significantly on.
By providing this cost effective direct mail piece, local market businesses save money, receive more customers for their products & services and continue to utilize our proven, successful marketing program!
The most successful e-media advertising for a prestige market
City Publications sends highly targeted personalized messages to the active affluent homeowners through e-mail marketing campaigns directly to their inboxes.
By creating successful email marketing campaigns local market businesses attract new customers, retain current business and develop brand identity.
Source: City Publications official website