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Rank no. 248 – Hand and Stone Massage and Facial Spa – US

H&S Logo - Trademark - Transparent

Products & Services: Massage & spa services

Number of Locations: 111

Total Investment: $346.39K – 463.42K

Founded: 2004

Began Franchising: 2006

About Hand and Stone Massage and Facial Spa

Hand and Stone Massage and Facial Spa was founded in 2004 by physical therapist John Marco, who noticed that there was no national massage brand in spite of the service’s popularity. Franchising of the concept began in 2006, offering massage, facial and waxing services, along with a membership program.


Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Startup Costs, Ongoing Fees and Financing

Total Investment: $346,387 – $463,421
Franchise Fee: $39,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $400,000
Liquid Cash Available: $100,000
30% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 12 – 15. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee’s location: 1 week. At existing location : 1 week.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Franchise Ranking History

Franchise 500®: #248 (2013),
Fastest-Growing: #84 (2013),
America’s Top Global: #183 (2013),

Hand and Stone offers professional Massage, Facial and Hair Removal services tailored to your individual needs. We are open seven days a week with extended hours so you can look and feel your best affordably.

The Health and Wellness Personal Care Market is Growing even in tough economic times.

Get More InformationThat’s because consumers will still spend on those affordable services that will keep them feeling and looking healthier. Massage — Facials — Waxing — all booming and all found under one roof at Hand and Stone Massage and Facial Spa.

Massage alone, now a $12 billion industry, has experienced a 13% growth in revenue over the past three years.

Corporate Office
200 Horizon Drive, Suite 203
Hamilton, NJ 08691

Main Phone: 609-587-9800
Main Fax: 609-587-3140
Franchise Sales: 888-627-7243

It’s no wonder massage has seen such explosive growth — 85% of consumers believe massage is beneficial to health and wellness and its estimated that 22% of all US adults had a massage in the past year. But Hand and Stone is more than just massage, we are a full service day spa that also capitalizes on facials and waxing services. The skin care industry achieved $18.7 billion in revenue in 2007 and is projected to grow 40% by 2012. Consumers are concerned about taking care of their skin and will spend money to achieve healthy bodies and healthy skin.

Hand and Stone is a great opportunity not just because the market is growing, but, also because day spas are a highly fragmented industry, with almost no national brands, and dominated by small “mom and pop" operators. Some 99% of all days spas are single unit or in a chain of five or less and 68% have less than four rooms — meaning smaller, less convenient operations. Hand and Stone is poised to rapidly gain market share with its revolutionary new concept based on affordability and convenience.

*Sources: American Spa Industry Insider, August 2009; Massage Magazine Buyer’s Guide 2009 – AMTA Study; Spa Finder Survey 2009; 2009 U.S. ISPA Industry Update



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