Rank no.249 – Nestle Toll House Cafe by Chip – US
Products & Services: Bakery cafe
Number of Locations: 119
Total Investment: $157.5K – 395.39K
Began Franchising: 2000
About Nestle Toll House Cafe by Chip
Ziad S. Dalal and Doyle P. Liesenfelt founded Nestle Toll House Cafe by Chip in 2000 to serve cookies and a variety of other Nestle products. Each cafe’s menu features muffins, croissants, scones, rolls, cookies, cakes, biscotti, iced and hot coffees, and other chocolate treats.
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Canada, Middle East.
Startup Costs, Ongoing Fees and Financing
Total Investment: $157,500 – $395,400
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: Term of agreement not renewable
Net Worth: $250,000
Liquid Cash Available: $100,000
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 – 10. Absentee ownership of franchise is allowed. (60% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 10 days. At franchisee’s location: 4-6 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Franchise Ranking History
Franchise 500®: #249 (2013), #460 (2012), #233 (2010), #232 (2009),
America’s Top Global: #144 (2013), #174 (2010), #179 (2009),
Nestlé Toll House Café is a franchise in the United States founded by Ziad Dalal and his partner Doyle Liesenfelt. The two started Crest Foods, Inc D/B/A Nestlé Toll House Café by chip in 2001 in Dallas, Texas. Crest Foods, the master franchisor for Nestlé, is in charge of developing cookie store franchises across the United States as part of Nestlé USA’s challenge to the longtime industry leader, Mrs. Fields Famous Cookies Inc. The menu consists of items such as cookies, cookie cakes, brownies, ice cream, milk shakes, smoothies, and a full line of hot and frozen coffee beverages. The Nestlé Toll House Cafés are commonly found in shopping malls or shopping centers.
It’s about the relationship
It’s not by chance that Nestlé® Toll House® Cafe by Chip® continues to grow and have a phenomenal loyal consumer base. Like any good relationship, it seems the real secret to success is the ability to deliver a certain energy or vibe and uncommon creations that keep our consumers coming back for more.
Our brand touches over 60 million customers per year. Primarily families, the customers experience fresh-baked Nestlé® confections prepared by passionate team members.
We believe unleashing the people and their passion for our brand in an inspired way, while staying focused on a purpose they can believe in, is an unstoppable force in the marketplace.
Franchisees are provided with support during the construction process, training, and planning a smashing grand opening.
Ongoing support includes operations training, marketing, business coaching, assistance with staffing and others in the field business services. Our consultants provide insight into the business’ sales and profitability and offer suggestions and alternatives to both reduce costs and drive top line sales.
What began with the Toll House® chocolate chip cookie has grown into a dessert concept that knows no bounds. But what is it about this cookie that captivates us so much?
Glimpsed on a busy street or nibbling and sharing, Nestlé® Toll House® cookies make hearts beat faster, bring back a flood of memories, and dare the consumer to explore the possibilities our cafes have to offer.
For us dessert created with a passion for life and endless imagination is more than a sweet temptation – it’s a state of mind, an intriguing place, an experience that can take you on a journey.