Rank no. 377 – Valpak Direct Marketing Systems Inc. – US
Number of Locations: 174
Total Investment: $82.19K – 200.8K
Began Franchising: 1988
About Valpak Direct Marketing Systems Inc.
Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $82,200 – $200,800
Franchise Fee: $15,000 – $17,500
Term of Franchise Agreement: 10 years, renewable
Net Worth: $150,000
Liquid Cash Available: $75,000
Franchise can be run from home. 5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 3 weeks & ongoing. At franchisee’s location: 1 week.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media,
Franchise Ranking History
Franchise 500®: #377 (2013), #404 (2012), #179 (2011), #401 (2010), #312 (2009),
Top Home-Based: #51 (2011), #89 (2009),
America’s Top Global: #141 (2011),
Valpak Direct Marketing Systems, Inc. Company Profile
Valpak Direct Marketing Systems can pack loads of savings into one little blue envelope. Its well-known package of coupons contains discounts on services ranging from dry cleaning to auto services to home improvement. Formed in 1968, the company has operations with some 180 franchisees in the US, Canada, and Puerto Rico delivering about 20 billion offers in more than 490 million envelopes a year. Valpak also operates about 10 traditional bricks-and-mortar stores, as well as a website, Valpak.com, that offers the same savings found in its mailers. Valpak is a unit of direct marketer Cox Target Media, a subsidiary of Cox Media Group.
So Many Ways to Save
Who doesn’t like good food? And when you can snag good food for a good deal, it tastes even better. Peruse your favorite local restaurants from our Print Local Coupons tab. From there you can get super specific by category and drill down to your favorite local restaurants. Depending on what you crave, we’ll pull up a host of options with a variety of cuisine offerings. From sit-down spots to your favorite fast food chains, we’ve got a food coupon for everyone.
In addition to traditional paper coupons Valpak also helps you save money with our easy-to-navigate coupon codes. Whether you’re looking for clothing codes, deals to use on groceries, floral arrangements to gift, or electronics, we’ve got a coupon code available to satisfy what you seek. Once you click on a retailer such as Walmart, Kohls or Target you’ll see a list of that store’s featured coupon codes. From there, you can navigate to the codes that appeal to you.
Print Local Coupons
Stretch your dollars and help contribute to your hometown economy with our printable local coupons. Over 250 retail categories offer choices to satisfy a wide range of tastes and interests. You can browse through local restaurant offers, home and office retailers, and automotive deals – all selected by your zip code. Once you dive into a coupon category you’ll find virtual coupon boxes with the local company name, the offer, an option to print, and a rollover box with the exact address of the coupon location.
Often as much as 50 to 90 percent off of local retail prices, Valpak Deals are a great place for you to start your coupon quest. Our local deals are easy to navigate with four simple steps. Once you select a deal, your first step is to provide payment information through our secure system. Next, you’ll print your certificate, or you can choose to receive a copy by email to print later. Then you simply use your certificate like cash to purchase products from your favorite local retailers. If you really like the deal, you can share it with friends and family by clicking the Share button.
Business to Business
The blue Valpak envelope is a virtual icon on the neighborhood mailbox circuit. Everyone knows the blue envelope for its packed up pile of local deals sent directly to the consumer’s door. If your business is included in that blue bundle of savings, then you too will become a customer icon. Valpak offers your business a full suite of direct marketing and advertising products to help you engage new customers and influence your current customer base. We can create customized solutions including direct mail options, sms texting, and online advertising.
8605 Largo Lakes Dr
Largo, FL, 33773 United States