Rank no. 386 – Great Play Children’s Gyms – US
Products & Services: Children’s gym
Number of Locations: 11
Total Investment: $168.5K – 394K
Began Franchising: 2008
About Great Play Children’s Gyms
Jyl and Keith Camhi were inspired to develop the Great Play concept because they were dissatisfied with the fitness options available for their own children. They opened their first gym in Stamford, Connecticut, in 2006, and began franchising in 2008. Children from 6 months through 5th grade develop motor skills, sport skills, fitness and coordination through classes and play time in the gym’s “Interactive Arena” that combines physical activity with virtual games using digital projectors and sensors.
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $168,500 – $394,000
Franchise Fee: $30,000 – $40,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $300,000
Liquid Cash Available: $75,000
10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 1 week. At franchisee’s location: 1 week. Lead instructor training at headquarters : 3 weeks.
Ongoing Support: Newsletter, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks,
Other marketing support: PR, online, direct mail
Franchise Ranking History
Franchise 500®: #386 (2013),
Top New: #31 (2013),
We make it fun for children ages 6 months through 5th grade
to develop motor skills, sport skills, fitness and coordination
in our amazing patented Interactive Arena™
July 2013: Great Play of Stamford wins “Best of the Gold Coast” award for Fairfield County, CT
June 2013: Great Play of Highlands Ranch wins “Best of the Best Award” for best place to take your kids in Highlands Ranch, CO (Colorado Community Media)
June 2013: Great Play of Redmond wins “Golden Teddy Award” for Best Sports Camps in Seattle (ParentMap)
June 2013: Great Play of Scarsdale wins “Best of Westchester Award” (Westchester Magazine)
May 2013: Fairfax County, VA franchisee Christie Talbot featured in USA Today article “Women Find Personal and Professional Success in Franchising”
February 2013: Fredericksburg Franchisees James and Jax Shugart featured in The Washington Post Valentine’s Day edition “Married to my small business partner”