Rank no. 273 – GolfTEC – US
Products & Services: Indoor high-tech golf instruction
Number of Locations: 179
Total Investment: $130.17K – 471.82K
Began Franchising: 2003
GolfTEC was created in 1995 by Joe Assell and Mike Clinton, both graduates of the Professional Golf Management program at Mississippi State University. Now based in Centennial, Colorado, the company began franchising in 2003. GolfTEC centers offer indoor golf lessons, using video and motion measurement to analyze students’ swings and offer visual instruction. The company has also developed a golf club fitting process to help players find the clubs that best suit them from a database of over 1,000.
Startup Costs, Ongoing Fees and Financing
Franchise Fee: $17,500 – $35,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $800,000
Liquid Cash Available: $250,000
100% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 5. Absentee ownership of franchise is allowed. (40% of current franchisees are owner/operators).
|FINANCING TYPE||IN-HOUSE||THIRD PARTY|
How This Franchise Supports Franchisees
Franchise Ranking History
GolfTEC Teaching Philosophy
According to the GolfTEC website, the golf instruction company believes there are five aspects to golf improvement. 1. Fact-based Diagnosis – An objective analysis using video, motion measurement and a proprietary database of over 150 Tour players. All GolfTEC technology becomes available to franchisees. 2. Sequential Lessons – GolfTEC’s Certified Personal Coaches give easily understood lessons that build repeatable skills and lasting results. 3. Video-based Practice – Learning rates are dramatically accelerated with visual feedback that positively reinforces new swing habits. 4. Advanced Retention Tools – GolfTEC’s online Player Performance Center provides private 24/7 access to lesson history, past swing videos and practice drills that are provided after each lesson. 5. Precision-matched Clubs – GolfTEC’s unbiased club fitting process filters through more than 1,000 clubs to find the ideal match to each player’s swing. Five GolfTEC locations were named to Golf Digest’s list of Top 100 Club Fitters.
GolfTEC originally used medical technology to monitor golf swings. The g-Swing technology is now patented by GolfTEC and an introductory one-hour Swing Evaluation shows the exact angles of rotation and bend of a client’s golf swing from address to follow-through. GolfTEC digitally recorded the golf swings of 150 PGA Tour PGA Tour professionals. The swing analysis of the tour players is used to provide objective numbers for use in Swing Evaluations.
The majority of GolfTEC lessons are taught indoors in bays designed to monitor swing mechanics. The Coaches customize the system and lessons to fit the ability of each golfer. GolfTEC’s Player Performance Center allows clients to view their swing, hear audio from their coach, see practice drills and schedule lessons online.
GolfTEC teaches outdoor playing and short game lessons where clients work on course management, putting and shots from within 50 yards.
GolfTEC Improvement Centers
There are approximately 172 GolfTEC Improvement Centers across the United States, Canada, Japan, and Korea. Locations can have anywhere between two and seven lesson and practice bays which include video monitoring and motion measurement technology.
In 2004, GolfTEC partnered with Golfsmith, the nation’s largest golf retailer. There are GolfTEC Improvement Centers in almost 80% of Golfsmith locations nationwide.