百大连锁店-Rank no. 374 – 新移民致富之路
Rank no. 374 – Mainstream Boutique – US
Products & Services: Women’s clothing, accessories & gifts
Number of Locations: 27
Total Investment: $43.65K – 129.5K
Founded: 1991
Began Franchising: 1998
About Mainstream Boutique
Mainstream Boutique was founded in 1991 by Marie DeNicola, whose previous experience included working in the LA garment district as a buyer, merchandiser and planner. After her husband’s job took her family to Minnesota, she started a direct-sales company selling apparel and accessories. By 1998, Mainstream Boutique had evolved into a franchised retail concept.
Franchise Units
| YEAR | U.S. | CANADIAN | INTERNATIONAL | COMPANY OWNED |
| 2013 | 26 | 0 | 0 | 1 |
| 2012 | 21 | 0 | 0 | 1 |
| 2011 | 16 | 0 | 0 | 1 |
| 2010 | 13 | 0 | 0 | 1 |
| 2009 | 13 | 0 | 0 | 1 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $43,650 – $129,500
Franchise Fee: $18,000
Ongoing Royalty Fee: 7.5%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $18,000
Ongoing Royalty Fee: 7.5%
Term of Franchise Agreement: 10 years, renewable
FINANCIAL REQUIREMENTS
Net Worth: $150,000
Liquid Cash Available: $50,000
OPERATIONS
10% of all franchisees own more than one unit. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
| FINANCING TYPE | IN-HOUSE | THIRD PARTY |
| Franchise Fee | ||
| Startup Costs | ||
| Equipment | ||
| Inventory | ||
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How This Franchise Supports Franchisees
Training: Available at headquarters: 1 week. At franchisee’s location: 3-5 days. Ongoing training as needed
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
