Rank no.427 – Relax The Back Corp. – US
Relax The Back Corp.
Products & Services: Products for relief/prevention of back & neck pain
Number of Locations: 95
Total Investment: $221K – 371.2K
Began Franchising: 1989
About Relax The Back Corp.
To help Americans treat neck and back pain, an Austin, Texas, osteopath opened the first Relax The Back location in 1984. Each store provides customers with a variety of products for use in the home or office, while sleeping or traveling, and for health and fitness.
In 1998, the company created a Medical Advisory Panel comprised of orthopedic surgeons, chiropractors, physical therapists, ergonomists and fitness experts to help insure the quality of its products.
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $221,000 – $371,200
Franchise Fee: $49,500
Ongoing Royalty Fee: 2-5%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $500,000
Liquid Cash Available: $100,000
34% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 – 5. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 14 days. At franchisee’s location: 4 days. Regional training : 2 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations
Marketing Support: Ad slicks, National media, Regional advertising,
Other marketing support: Regional PR, CDs
Franchise Ranking History
Franchise 500®: #427 (2013), #432 (2012), #433 (2011), #269 (2010), #267 (2009),
ABOUT RELAX THE BACK
Our goal is to provide serious solutions to our customers seeking relief and prevention of back and neck pain.
We offer our customers posture and back support products and self-care solutions because we are the most innovative, medically driven nationwide back care retailer.
We respect the individuality of each associate and foster an environment in which innovation and open communication is encouraged.
We see our suppliers as partners who share our goal of achieving the highest quality standards and the most consistent level of service.
We are committed to being caring and supportive citizens within our communities.
We are dedicated to creating value for our shareholders and financial communities by maximizing returns on investments.
Grown from just one retail store in 1984, Relax The Back Corporation today is for people seeking relief and prevention of back and neck pain. Relax The Back offers posture and back support products and self care solutions because we are the most innovative, medically-driven nationwide back care retailer. With more than 100 stores in the US and Canada, Relax The Back Corporation has a proven track record of sales, customer satisfaction, and success.
Relax The Back stores offer both excellent products and trained, knowledgeable associates who can educate you on how to get the most out of your ergonomic chairs, mattresses, zero gravity recliners, and more. Our associates attend rigorous training programs on posture, ergonomics, and self-care so they can answer any question you might have. We believe that this commitment to education is the foundation of our success.
Since the beginning, Relax The Back has grown from a handful of stores offering a few products to a nationwide franchise, showcasing the best in ergonomic care. As we have grown, so has our customer base and our commitment to them. To meet our customers’ needs, products are grouped into seven categories – Sleep, Office, Fitness & Therapy, Back & Lumbar Supports, Massage & Recliners. Many of these products are exclusive to Relax The Back and its franchisees.
The health care industry response to Relax The Back has been overwhelming. Over the years, we have formed a mutually beneficial partnership with countless doctors, nurses, and other medical care professionals. It is this relationship with the medical community that has put Relax The Back in a unique position – that of specialty health care retailer. As we have since the beginning, we consider our success a reflection of the American consumer’s insistence on quality, service, and integrity.
For over 25 years, Relax The Back has provided franchise owners the ability to impact people’s lives while enjoying the independence of running a rewarding business. At the core of our franchise value system are three key principles:
Teamwork: The corporate support staff and franchise owners work together in all aspects of our business.
Dedication: We are committed to creating growth opportunities for all franchise owners through unparalleled support.
Integrity: We create supportive franchise partnerships through honest business practices.
Why Relax The Back:
Health & Wellness is a $112 billion growing industry with unlimited opportunities. Our target clients are adults, 35 to 65 years old, looking to achieve greater comfort and less stress, and they are more susceptible to back pain as their bodies age. Their goal is to maintain a healthy lifestyle, and/or to relieve back and neck pain issues. Relax The Back is the biggest, most significant retailer in this niche market.
Conditions are favorable for our business. The aging population, the fact that we are living longer, along with new health care legislation, is forcing people to be more focused on their health. All these factors contribute to our growth and success. Back pain is a modern day epidemic that strikes 8 of 10 Americans causing billions in lost wages and productivity. Relax The Back is poised to fill in the gap.
No Direct Competitor: There is not a single retailer that has the combination of sleep, office, massage, relaxation, travel, and fitness products that Relax The Back offers. No other retailer offers the knowledge and expertise of a trained staff with the ability to recommend the best product solutions for comfort and/or relief.
The Relax The Back Difference
Franchisee Support in Sales, Marketing, Operations and Merchandising: includes a 5 day Relax The Back University training in all facets of business.
Exclusive Product Lines: products made exclusively for, and carried exclusively by RTB.
Medical Partnership Program: our proprietary marketing program that works directly with the medical community to drive clients to your store.
Expert Real Estate and Merchandising Support: Relax The Back provides the highest level of expertise and support in these two critical areas.
Customer Intimate Sales Process: a proven six-step selling process that is focused on building a relationship with the client and assisting them in preventing and alleviating back and neck pain.