Rank no. 435 – The Screenmobile – US
Products & Services: Mobile window & door screening
Number of Locations: 87
Total Investment: $74.9K – 112.69K
Began Franchising: 1984
About The Screenmobile
In the early 1980’s, Monty M. Walker and his sons Scott and Monty L. Walker bought a used tent trailer and converted it into the first Screenmobile. In 1984 they began franchising. Franchisees repair and replace window, door, porch and patio screens, as well as pet doors and pet guards.
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $74,900 – $112,700
Franchise Fee: $35,500
Ongoing Royalty Fee: 7%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $100,000
Liquid Cash Available: $50,000
Franchise can be run from home. 30% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 10 days. Ongoing
Ongoing Support: Newsletter, Meetings, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Ad slicks,
Other marketing support: TV ads, direct mail fliers, door hangers
Franchise 500®: #435 (2013), #438 (2012), #388 (2011), #274 (2010), #375 (2009),
Top Home-Based: #80 (2010),
The Birth of The Screenmobile
The Original Screenmobile
The father and sons team of Monty M., Scott D. and Monty L. Walker, started The Screenmobile in 1980 with the dream, the concept, and after months of planning, the business plan. Conceptually, it was to become the largest and best screening business the world has ever known, with honesty and integrity as the power source and expansion based upon franchising. These three founders envisioned hundreds of well trained independent operators following their proven business plan: all trained the same and all uniform in appearance, and attitude. They envisioned these people to be family oriented, God fearing, individuals from all walks of life who, by choice, want to return to or already live in rural America. The operator search would focus upon young families just starting their business careers and those people desiring to leave the, once attractive, corporate world.
ScreenmobileBut first, the founders had to become successful mobile screening business owners themselves. So, in 1980 a used tent trailer was converted to the first Screenmobile and a PennySaver ad was the first advertising. According to the plan, the trailer itself was to be the major source of advertising. This proved to be the single greatest form of advertising, among all, and the main strategy leading to the success of The Screenmobile.
ScreenmobileMonty M.’s garage in Glendora became the first Screenmobile shop and one of his bedrooms the first office. Their first paid employee was Sharleen, Monty M.’s wife and her assignments were answering the phone and paying bills.
As soon as the trailer was exposed to the public in Glendora, CA, the phone started ringing. The Screenmobile was proven to be a successful program that was attractive and acceptable to the public, in general. The Screenmobile was declared a success at the end of the first year of operation, 1981. During the second year, the founders opened another operation in the Palm Springs, CA area, 90 miles from Glendora, and the first all metal trailer was put into service. It too, was a big hit with the public and at the end of the second year, 1983; the second operation was declared a success.
ScreenmobileIn 1984, the founders formed The Screenmobile Corporation and obtained their first State acknowledged Uniform Offering Circular to sell franchises. Shortly thereafter, 3 young rural American families became the first Screenmobile franchisees. More followed in 1985, and so on.
Today, we are still the best educated and largest family of window and door screeners in the world.