Rank no.463 – Petland – US
Products & Services: Full-service pet store
Number of Locations: 130
Total Investment: $296.5K – 994K
Began Franchising: 1971
Starting operations in 1967 in Ohio, Petland sells pets and pet-related merchandise to consumers throughout the United States, Canada, Japan, France, Chile and Israel. Each Petland location sells fish, birds, cats, dogs, small animals, reptiles and the food and accessories needed to care for them.
Total Investment: $296,500 – $994,000
Franchise Fee: $30,000
Ongoing Royalty Fee: 4.5%
Term of Franchise Agreement: 20 years, renewable
Net Worth: $250,000
Liquid Cash Available: $125,000 – $300,000
10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 18. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 3 weeks. At franchisee’s location: 3 weeks. In-store training : 1-4 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Ad slicks, Regional advertising,
Other marketing support: Customized annual marketing plan
Franchise Ranking History
Franchise 500®: #463 (2013), #480 (2012), #445 (2011), #250 (2010), #292 (2009),
America’s Top Global: #185 (2010),
Petland Corporate History
Petland Canada is a Canadian owned full line pet store franchise and as a Master Franchisor, Petland Canada has the rights to Canada. The development of this franchise has been due to Robert and Barbara Brissette who have owned and operated the Canadian Petland chain since 1979.
It is our desire at Petland to make a difference in the communities we serve. For more than 38 years, Petland has been the retail pet industry leader in the area of animal care with ongoing staff training programs, in-store animal care systems and community service programs aimed at placing homeless pets and curbing pet overpopulation in the community.
The Petland Mission
“Our pet counsellors are dedicated to matching the right pet with the right customer and meeting the needs of both. To our customers who already have pets, we are dedicated to enhancing their knowledge and enjoyment of the human-animal bond."
Petland’s Adopt-A-PetSM program has been a tremendous success with Petland store operators collectively placing more than 114,500 homeless pets in the last four years. The program also is growing stronger day by day as new Petland stores open with the program.
What is Adopt-A-Pet?
Petland Pet Counsellors work with staff at local animal shelters, pet rescue groups and with members of the local community to place homeless pets – puppies, dogs, kittens, cats and a variety of small animals. As part of this cooperative program, Petland store operators make available their highly visible Petland display windows to aid in the placement of homeless pets in local communities.
Local homeless pets and pet care organizations benefit. Surveys conducted over the last four years show Petland has placed more than 24,440 homeless puppies and more than 90,284 homeless kittens with new families. As part of the Adopt-A-Pet℠ program, Petland store operators also give donations and conduct fundraisers to aid animal care groups in the communities they serve.
Are there other added values for the homeless pets?
Yes. In most cases the Adopt-A-Pets℠ at Petland receive a veterinary wellness check and initial vaccinations. Many new Adopt-A-Pet℠ families also receive a complimentary first visit at the store’s local consulting veterinary clinic. Generally, Adopt-A-Pets℠ are covered by a health warranty at the local Petland store.
Petland’s goal is to see that Adopt-A-Pets℠ do not add to community pet overpopulation concerns. To this end, some Petland stores offer Adopt-A-Pets℠ already spayed and neutered. Other Petland stores offer new Adopt-A-Pet℠ families substantial discounts on this veterinary procedure or a certificate for a free spay-neuter at the store’s local consulting veterinary clinic.
Some Petland stores also micro-chip their Adopt-A-Pets℠ and enter pet identification information into a national pet registry. The goal of micro-chipping is to see to it that lost Adopt-A-Pets℠ have a better chance of being reunited with their owners.