Products & Services: Chinese fast food
Number of Locations: 132
Total Investment: $396.1K – 589.79K
Began Franchising: 1989
About Manchu Wok
Conceived and founded in 1980, Manchu Wok grew into a national chain across Canada and into the United States over the next nine years. Ownership changed in 1989, and expansion continued with a focus on the United States. Manchu Wok now has more than 185 stores, of which more than 70 percent are franchised.
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $396,100 – $589,800
Franchise Fee: $30,000
Ongoing Royalty Fee: 7%
Term of Franchise Agreement: 5 years, renewable
Net Worth: $350,000
Liquid Cash Available: $100,000
20% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 12. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 3 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Local marketing programs
Franchise Ranking History
Franchise 500®: #464 (2013),
Manchu WOK® has come a long way since it first opened in 1980. In the beginning, there was only a single store in Peterborough, Ontario where people enjoyed restaurant quality Chinese food in a ‘quick service’ setting. The success of the first location generated huge ripples of demand throughout Ontario and soon spread across North America, prompting multiple store expansions over the next nine years.
In 1989, Manchu WOK® prospered further under new management which aggressively built the company’s growth momentum, particularly in the United States. Through the 1990’s, Manchu WOK® was made more accessible to lovers of Asian cuisine by gaining greater exposure in non-traditional markets, such as universities and airports. In 2002, its first street-front restaurant opened and further broadened Manchu WOK’s potential to serve customers in high-traffic locations. By 2003 to 2004, the chain made its mark overseas by bringing the Manchu WOK® brand to Guam and Japan.
With Manchu WOK® already associated with fast and fresh Chinese cuisine, the company diversified its portfolio to cater to different taste preferences. In 2013, the chain branched out with its first Japanese concept, “Wasabi Grill and Noodle”.
The last three decades have been one milestone after another and the inspiring story of Manchu WOK’s leadership in the fast food business continues to unfold. Our customers can be certain that uncompromising quality and great service will remain as the key ingredients to our success.
Manchu WOK® happily welcomes you. Whether you are interested in our business or simply a Chinese food enthusiast, we are proud to introduce Manchu WOK® to you.
We are recognized as North America’s biggest franchisor in the Chinese Quick Service Restaurant (QSR) industry. We take our responsibilities to our valued franchisees seriously and we have earned a reputation of building strong relationships with them. While majority of our stores are franchise-owned and operated, Manchu WOK’s corporate stores are also models of success in the food retail business – reflecting award-winning store design, profitability and well-managed operations that rise above the competition.
Industry experts also give a thumbs-up to the solid support behind the Manchu WOK® network. As a subsidiary of Café de Coral, the biggest publicly traded Chinese fast food group in the world and Hong Kong’s leader in specialty restaurants and catering business, Manchu WOK’s heritage is one of quality and substance.
To fans of Asian delicacies, Manchu WOK® is the place for enjoying fast and fresh Chinese cuisine. For decades, no other fast food name is as recognized as Manchu WOK® when it comes to offering authentic, best-loved recipes of the East. Our diners have come to expect the availability of our signature dishes – like Manchu WOK’s irresistible Orange Chicken – but they are always pleasantly surprised with delectable new additions to our ever evolving menu that captures the best from the Cantonese, Szechwan, Hunan and Mandarin regions.
As a highly visible brand that caters to thousands of consumers daily, the Manchu WOK® group of companies also takes its corporate responsibilities seriously. From head office to our stores, we strive to exceed the rules and regulations that protect the environment and help the community.
With over thirty years of experience and meals served in the hundreds of millions, Manchu WOK® has an effective and efficient operational system that is proven successful in all our stores. Our simplified methods are designed to assure ease of implementation and uniformity of quality standards.
Our operations team is in constant touch with our corporate stores and franchise partners to provide expert training, support and advice. We have a tried and tested training system that is acclaimed in the food service industry. The system is simple, continuous and proven effective in enabling each store to consistently provide top quality food and outstanding service to customers. It is also the team’s mission to help every store attain its profitability goals.
As the bridge to our corporate resources, the operations team enables our franchisees to benefit from the efficiency of our superior distribution program and take advantage of our unparalleled purchasing power brought about by the Manchu WOK’s strong relationship with its suppliers. Franchisees are guided by year-round marketing support which includes programs designed to drive business and keep the brand fresh and top-of-mind. Operational support is key to the effective implementation of exciting improvements and innovations on our menu. Manchu WOK’s menu evolves continuously to maintain fast-selling items while promoting exciting new offerings to keep customers coming back for more. Every dish has been meticulously studied to ensure good value to our customers and increase sales and profit of our stores.