Rank no.468 – Assist-2-Sell – US
Products & Services: Discount real-estate services
Number of Locations: 221
Total Investment: $19.52K – 40.99K
Began Franchising: 1993
Real estate agents Mary LaMeres-Pomin and Lyle Martin started Assist-2-Sell in Reno, Nevada, in 1987, offering their brokerage services for a low, flat fee. They began franchising the company in 1993.
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Mexico.
Startup Costs, Ongoing Fees and Financing
Total Investment: $19,520 – $40,995
Franchise Fee: $9,995
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5 years, renewable
Liquid Cash Available: $40,000
Number of employees needed to run franchised unit: 3 – 5. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet
Marketing Support: Ad slicks,
Franchise Ranking History
Franchise 500®: #468 (2013), #243 (2009),
Low-Cost: #89 (2013),
America’s Top Global: #188 (2009),
In 1987, Mary LaMeres-Pomin and Lyle Martin left the “traditional” world of real estate in search of a better way for consumers to sell their homes. They developed a model that provides home sellers with all of the services they need from a real estate company, but for a low, flat fee. The Assist-2-Sell® discount cost model also appeals to home buyers, who recognize the benefit of the large selection of competitively-priced homes offered through Assist-2-Sell’s exclusive home listings database.
The response to this consumer-friendly model was immediate and significant. Since opening the first office in Reno, Nev., Assist-2-Sell has grown to hundreds of offices in the U.S. and Canada. Over the years, Assist-2-Sell has been recognized by numerous publications as one of the fastest growing and most successful real estate franchises, a testament to the efficacy of the low fee real estate service model.
Assist-2-Sell’s popular “low fee” concept attracts a high volume of business. While the low fee commission results in significant discounts for the home sellers, continuing to deliver full-service is the key to the company’s success. Consumers want and need the full services of a professional REALTOR®; they just don’t want to pay high commissions. With Assist-2-Sell’s full real estate services and discounted commission rate, those needs are fulfilled.
Assist-2-Sell has saved home sellers over $900 million in real estate commissions, and is the leading discount cost real estate company in North America.   Assist-2-Sell was named one of the “Fastest-Growing Franchises” by Entrepreneur Magazine in January 2007.  Savings based on statistics since Jan. 1, 2000, for all Assist-2-Sell offices in North America compared to paying six percent commission. Six percent used for comparison purposes only. Commissions may be negotiable and are not fixed by law.