Rank no.498 – The Human Bean Drive Thru – US
Products & Services: Specialty coffee
Number of Locations: 50
Total Investment: $156.77K – 620.5K
Began Franchising: 2002
About The Human Bean Drive Thru
The Human Bean opened its first store in Ashland, Oregon, in 1998, and more locations were added throughout southern Oregon over the next five years. Franchising of the drive-thru espresso brand began in 2002.
The company’s Farm Friendly Direct program encourages environmentally sustainable growing, harvesting and processing methods, rewarding the farmers the company works with by offering above-market prices and using the extra money to fund improvement projects in their communities.
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $156,780 – $620,500
Franchise Fee: $20,000
Term of Franchise Agreement: 10 years, renewable
Net Worth: $350,000
Liquid Cash Available: $50,000
10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 5. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 3 weeks. At franchisee’s location: at opening.
Ongoing Support: Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Franchise Ranking History
Franchise 500®: #498 (2013), #479 (2012), #493 (2011), #318 (2010), #380 (2009),
The Human Bean opened its first store in Ashland, Oregon, in 1998. Early success and positive customer reception encouraged us to open additional locations throughout Southern Oregon during the next five years. We now own and operate twelve corporate stores with plans for modest corporate store growth in the Pacific Northwest. The most significant growth of the brand has occurred through franchising.
In early 2002, we began franchising our brand and system. The Human Bean is now 50 locations strong in 8 states with several more pending permits or currently under construction. Our numbers have increased due to the current franchisees’ operational strength and positive attitudes toward the brand and the system. Working together, The Human Bean representatives and franchisees have developed new markets for the specialty coffee and drive-thru industry that have not previously existed. The goal of The Human Bean is to affiliate with determined and positive individuals who are committed to developing the best drive-thru espresso brand.
The Human Bean Coffee Philosophy
The Human Bean does not just purchase and roast exceptional coffees. We are also committed to being responsible global citizens. Our Farm Friendly Direct programs allow us to acquire exceptional Arabica coffees while simultaneously recognizing that the farmers’ quality of life is vital to maintaining sustainable growing and harvesting practices. We realize that together we can both promote ethical farming practices and protect the environment. Through Farm Friendly Direct we are making it possible for green bean farmers and their communities to achieve a higher quality of life and produce premium coffees.
Farm Friendly Direct encourages and rewards farmers to pick cherries at their optimum point of maturity as well as use sustainable methods for harvesting and processing coffee.
Succeed with our Coffee and Espresso Franchise
There are numerous key components to a successful double-sided espresso drive-thru. Specifics range from site selection, building design, and equipment layout to barista hiring and training to assure consistent quality products and facilitate the repetitive positive customer experience. The Human Bean franchise system delivers the experience and expertise to assist you from start to finish in opening your own The Human Bean Espresso Drive-Thru business.
Our system was designed by operators for operators. Most operational nuances only become apparent through successful operation of high volume double-sided drive-thrus. Unlike nearly all other franchises, we do not charge percentage-of-sales royalty fees or set monthly fees. The Human Bean realizes that as an independent business owner, franchisees should be able to enjoy the fruits of their labor while receiving the benefits of being part of The Human Bean franchise.
Coffee Franchise: What We Offer
– Full branding with the coolest Trademarked name and logo in the industry.
– Site selection assistance
– Preliminary site plan design
– Architectural drawings of two building choices are available
– Full equipment schedules for high volume drink production
– Branded signage, graphics and marketing tools
– Branded Arabica coffee blends from our farm friendly programs
– Branded cups and other merchandise
– Training prior to and during opening
– Complete Operations Manual