Simon Ru, CEO for UpNest

Simon Ru, CEO for UpNest


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Simon Ru

Location: San Francisco, California, United States

Team builder, serial entrepreneur. Passionate about building disruptive products. Expert at taking product from concept to launch to scale. Over 10 years of experience developing two-sided marketplaces and transactional platforms.

Successfully bootstrapped a micropayment company that was the first virtual currency on social networks and was processing $30M dollars on social games. Sold the company to PlaySpan then to Visa 18 months later.

New startup UpNest is a marketplace that offers home sellers & buyers an easy and transparent way to compare commission and listing proposals from top local Realtors.

Areas of Expertise:

• Product Management & Software Development

• Project Management

• Strategy

• Marketing (Paid & SEO)

• Corporate FP&A

Angel Investments:

• HappyCo, $3.7M raised

• SkyCatch, $41M raised

His past jobs includ e being Head of Merchant Service & Digital Marketplace for PlaySpan between 2010 and 2012; Co-Founder and CTO for Spare Change Payments in 2007 until 2009; Sr. Product Manager for PayPal in 2005-2007 and Senior Software Engineer for eBay in 2003-2005.

He went to University of California, Berkeley, graduated in Business Administration and soon got MBA.