Mia.com

Founder / s: Nan Liu
Key people: Nan Liu (Founder & CEO)

Founded in 2011, Mia.com’s e-commerce platforms offer flash sales of discounted imported diapers and baby formula.

Background

After the recent introduction recently in 2015, Mia.com has been rapidly made the leading e-commerce platform in China for mother & infant products. The Mia.com e-commerce platform is a by-product of the Mia store that first encountered popular Alibaba’s Taobao. Was created by Mia’s founder and mother turned entrepreneur, who went to receive angel investment to open her e-commerce platform after wonder success on Taobao.

Given the limited time window of selling to new mothers with young babies, the platform is currently expanding and investing into other related industries including gaming and childhood education to extend long-term loyalty with users.

Mia’s major direct competitor in the infant and mother category of e-commerce are Xiaomabao and Baobaoshu. However, given Mia’s elevated position in this category of online retail, other larger and more generic platforms such as JD.com and Tmall pose higher social education Traffic The