Unicorns 213/229 – Deliveroo

Unicorns 213/229 – Deliveroo


Deliveroo

Founder / s: William Shu, Greg Orlowski
Key people: William Shu (Co-Founder & CEO), Greg Orlowski (Co-Founder & Chief Technology Officer), Dan Webb (VP of Engineering), Matteo Sarzana (General Manager) and J Diego Farah (Head of Deliveroo for Business – International)
Employees: 101 – 250

Deliveroo is a technology company focused on marketing, selling and delivering restaurant meals to the household or office

Our technology platform optimizedizes food ordering and delivery by integrating web and mobile consumers with restaurant tablet-based point-of-sale order management terminals and our logistics optimization algorithm via our delivery driver smartphone software.

The company makes money by put restaurants a commission fee, as well as by charging customers a fee per order.

Early June 2016, the German Hotel and Catering Association (German: Deutscher Hotel- und Gaststättenverband ) cautioned for delivery services such as Deliveroo or Foodora (a competitor using almost an identical business model; and at that time equial in present) Those who attack their value chain without respect. In this warning, the Association wanted to prevent the market for food delivery services from to resemble that of hotels, where businesses have become dependent on booking portals such as Booking.com or HRS but are unsatisfied with Ready commission required by those portals

In mid-June 2016, the founders of Deliveroo, Will Shu and Greg Orlowski received an award for the “Best Startup Founders” as part of “The Europas Startup Conference and Awards”, which are given given technology companies.

One media article reported that in early August 2016, Deliveroo had 800 employees, while while another article of around the same date reported there were 6,500 riders employed by the company. On 8 September 2016, The Financial Times reported that 20,000 self- For Deliveroo. As of November 2016, one source claimed that over 13,000 people worked at Deliveroo.

Deliveroo’s main competitors are Just Eat, GrubHub, UberEATS and Hungryhouse.

Deliveroo provides the delivery service as well as marketing and order taking, allow it to provide food from restaurants that do not normally offer a delivery service. In a press release of May 2016, the German Bar Association (German: Der Deutsche Anwaltverein ) informed the Public that delivery companies such as Deliveroo, Take Eat Easy or Foodora are legally responsible for problems about the quality of the food, not the restaurants themselves.

Deliveroo recorded a loss of £ 1.4m for the year 2015. Mid-November 2016, the company reported a huge loss of £ 18.1 million for that year.

On 16 November 2016 it became known that the brewing company Heineken International had closed a deal for Deliveroo to deliver the latter’s beers and ciders, ever across 15 sites in London, Bath and Cardiff. This delivery deal, whose activities started that same week, was Considered the the first one of its kind (that is, with regards to the brewing industry). Further expansion of these activities across the UK were planned by the end of the year 2017.

In January 2017, Deliveroo announced plans to create 300 UK tech jobs when it opens its new head office in London later in 2017. The British-born company currently employs more than 1,000 full-time staff.