What is Salesforce Einstein?

Salesforce’s AI product, Einstein, is now available across the company’s core cloud products, as part of its spring 2017 product release. Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform. which brings image recognition software into the Salesforce suite of products.

The goal of Salesforce Einstein is to give sales and marketing departments more comprehensive and up-to-date views of customers and sales prospects. To bring AI to the Salesforce clouds, the company made a series of purchases that made it possible to enhance Salesforce cloud products with machine learning and deep learninganalytics. Customer data insights gained from Einstein integration can proactively help companies avoid customer service headaches; they can also help improve the bottom line by helping to predict where a potential customer is in the sales cycle and which communication channels they will respond to.

To that end, Salesforce has partnered with IBM to take better advantage of unstructured data. Salesforce Einstein’s structured customer data can be combined with IBM Watson’s ability to analyze weather patterns, for example, and so potential customers for seasonal products can be targeted more accurately.

What makes Einstein different?

Einstein is the only comprehensive AI for CRM. It is:

• Data-ready  – You do not have to do data preparation or manage models. Just put the data in Salesforce and it works.
• Modeling-ready  – Multitenant, automated machine learning means the right model is automatically fit to your organization.
• Production-ready  – No DevOps needed. It’s part of the same trusted Salesforce platform, with model management and monitoring tools.

How can Einstein help my business?

Einstein enables you to become an AI-first company so you can get smarter and more predictive about your customers.

• Sales  can anticipate next opportunities and exceed customer needs
• Service  can be proactive by resolving cases before they happen
• Marketing  can create predictive journeys and personalize experiences like never before
• IT  can embed intelligence everywhere and create smarter apps for employees and customers

How do I start using Einstein?

To use it, you do not have to to any data preparation or manage models. Simply put your data in Salesforce and any features you have that are powered by Einstein will use that data to make you smarter and more predictive about your customers.