Maserati (Italian pronunciation: [mazeˈraːti]) is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The company’s headquarters are now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993. Inside the Fiat Group, Maserati was initially associated with Ferrari S.p.A., but more recently it has become part of the sports car group including Alfa Romeo.
See Maserati Brothers
The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio. Maserati began making race cars with 4, 6, 8 and 16 cylinders (two straight-eights mounted parallel to one another). Another Maserati brother, Mario, an artist, is believed to have devised the company’s trident emblem, based on the Fontana del Nettuno, Bologna.
Alfieri Maserati died in 1932, but three other brothers, Bindo, Ernesto and Ettore, kept the firm going, building cars that won races.
In 1937, the remaining Maserati brothers sold their shares in the company to the Adolfo Orsi family, who in 1940 relocated the company headquarters to their hometown of Modena, where it remains to this day. The brothers continued in engineering roles with the company. Racing successes continued, even against the giants of German racing, Auto Union and Mercedes. In back-to-back wins in 1939 and 1940, a Maserati 8CTF won the Indianapolis 500, the only Italian manufacturer ever to do so.
The war then intervened, Maserati abandoning cars to produce components for the Italian war effort. During this time, Maserati worked in fierce competition to construct a V16 towncar for Benito Mussolini before Ferry Porsche of Volkswagen built one for Adolf Hitler. This failed, and the plans were scrapped. Once peace was restored, Maserati returned to making cars; the Maserati A6 series did well in the post-war racing scene.
Key people joined the Maserati team. Alberto Massimino, an old Fiat engineer, with both Alfa Romeo and Ferrari experiences oversaw the design of all racing models for the next ten years. With him joined engineers Giulio Alfieri, Vittorio Bellentani, and Gioacchino Colombo. The focus was on the best engines and chassis to succeed in car racing. These new projects saw the last contributions of the Maserati brothers, who after their 10-year contract with Orsi expired went on to form O.S.C.A.. This new team at Maserati worked on several projects: the 4CLT, the A6 series, the 8CLT, and, pivotally for the future success of the company, the A6GCS.
The famous Argentinian driver Juan-Manuel Fangio raced for Maserati for a number of years in the 1950s, producing a number of stunning victories including winning the world championship in 1957 in the Maserati 250F alongside Toulo de Graffenried, Louis Chiron, Prince Bira, Enrico Platé, and a few others. Other racing projects in the 1950s were the 200S, 300S (with several famous pilots, among them Benoit Musy), 350S, and 450S, followed in 1961 by the famous Tipo 61.
Maserati had retired from factory racing participation because of the Guidizzolo tragedy during the 1957 Mille Miglia, though they continued to build cars for privateers. After 1957, Maserati became more and more focused on road cars, and chief engineer Giulio Alfieri built the 6-cylinder 3500 2+2 coupé, which featured an aluminum body over Carrozzeria Touring’s superleggera structure, a design also used for the small-volume V8-powered 5000. Next came the Vignale-bodied Sebring, launched in 1962, the Mistral Coupé in 1963 and Spider in 1964, both designed by Pietro Frua, and also in 1963, the company’s first four-door, the Quattroporte, designed by Frua as well. The two-seat Ghibli coupé was launched in 1967, followed by a convertible in 1969.
In 1968, Maserati was taken over by the French car manufacturer, Citroën. Adolfo Orsi remained the nominal president, but Maserati changed a great deal. New models were launched, and built in much greater numbers than before. Citroën borrowed Maserati expertise and engines for the Citroën SM and other vehicles, and Maseratis also incorporated Citroën technology, particularly in hydraulics.
New models included the Maserati Indy 1969 a grand turismo designed by Vignale and the Maserati Bora, the first mass-produced mid-engined Maserati, in 1971, and the Maserati Merak and Maserati Khamsin soon afterwards; the Maserati Quattroporte II, which shared some parts with Citroën SM, never came into production, although seven were made to special order. The 1973 oil crisis, however, put the brakes on this ambitious expansion when the demand for fuel-hungry sports cars shrank. Citroën went bankrupt in 1974 and on 23 May 1975, the new controlling group PSA Peugeot Citroën declared that Maserati was also in administration. Propped up by Italian government funds (GEPI, Societa di Gestioni e Partecipazioni Industriali dello Stato Italiano), the company was kept in business.
The Maserati engine and its associated gearbox have been used in other vehicles such as Special Rally prepared Citroën DS, as used by Bob Neyret in Bandama Rally or in the Ligier JS 2.
In 1975 the company was taken over by Alejandro de Tomaso, an Argentinian former racing driver, who became managing director. De Tomaso, with aid from GEPI, had arranged for the Benelli motorcycle company, which he controlled, to buy Maserati from Citroën and install him as its head. Beginning in 1976 new models were introduced, including the Maserati Kyalami and later the Maserati Quattroporte III in 1979.
The 1980s saw the company largely abandoning the mid-engined sports car in favour of squarely styled, front-engined, rear-drive coupes, cheaper than before but with aggressive performance, like the Maserati Biturbo.The Maserati Biturbo engine was fitted in a large number of models, all sharing key components. These included a short two-door coupe, the Maserati Karif, and a cabriolet, the Spyder, designed by Zagato. The last version of the Maserati Biturbo was called Maserati Racing. It has been a transitional model in which several features to be found on the Ghibli II and the Shamal were tested. Two new coupes, the Maserati Shamal and Maserati Ghibli II, were released in 1990 and 1992, respectively.
The company also worked loosely with Chrysler, now headed by de Tomaso’s friend Lee Iacocca. Chrysler purchased part of Maserati and the two jointly produced a car, the Chrysler TC by Maserati.
There were also two further projects:
the Chubasco a canceled V8 mid-engine sports car.
the Maserati Barchetta a small open top mid engine sports car, designed by Synthesis design (Carlo Gaino); 17 examples were produced.
The year 1993 saw the company acquired by Fiat. Substantial investments were made in Maserati, and it has since undergone something of a renaissance.
In 1998, a new chapter began in Maserati’s history when the company launched the 3200 GT. This two-door coupé is powered by a 3.2 L twin-turbocharged V8 which produces 370 hp (276 kW); the car does 0–60 mph in 5.5 seconds. Its top speed is 285 km/h (177 mph). It was replaced by the Maserati Spyder and Coupé in the 2002 model year, which in turn were replaced by the GranTurismo and GranCabrio.
In July 1997, Fiat Auto sold a 50% share in the company to Maserati’s long-time arch-rival Ferrari (Ferrari being itself a sister company to Fiat Auto under the Fiat Group umbrella). In 1999 Ferrari took full control, making Maserati its luxury division. A new factory was built, replacing the existing 1940s-vintage facility. Ferrari is credited for bringing Maserati back into business, after many lackluster years of Maserati teetering on the brink of bankruptcy.
More recently, Maserati discussed an agreement with Volkswagen for the German company to share its Audi division’s Quattro all-wheel-drive technology (originally meant for the still-born Maserati Kubang sport utility vehicle concept) for Maserati’s current Quattroporte platform. This idea has since been abandoned because Volkswagen owns two of Ferrari’s direct rivals, Lamborghini and Bugatti.
Meanwhile two new models have been shown to the public: the MC12 road supersports and successful GT racer with a Ferrari Enzo–derived chassis and engine. And the new Quattroporte, a high luxury saloon with the 4.2l V8 engine. Maserati is nowadays back in the business, very successfully selling on a global basis. In 2001 Ferrari decided to throw away all the old tooling and installed high-tech devices in the Modena factory, making it one of the most advanced in the world.
Since early 2002 Maseratis are once again being sold in the United States market, which has quickly become for Maserati the largest market worldwide. The company has also re-entered the racing arena with their Trofeo and, in December 2003, the Maserati MC12 (formerly known as the MCC), which was developed according to FIA GT regulations and has since competed with great success in the world FIA GT championship, winning the teams championship three consecutive times from 2005 to 2007. The MC12 has also been raced in various national GT championship as well as in the American Le Mans series. The MC12 is based on the Enzo Ferrari sports car; 50 street-legal homologation models (roadsters and coupes) have been sold for about US$700,000 each.
Partnered with Alfa Romeo
In 2005 Maserati were split off from Ferrari and merged with Alfa Romeo under Fiat Auto.Maserati sold 2,006 cars in the United States in 2005, 2,108 in 2006, and 2,540 in 2007. In the second quarter of 2007 Maserati made profit for the first time in 17 years under Fiat Group ownership.
Main article: Maserati Quattroporte
(Italian for “four-door”), a sporting-luxury four-door saloon. Introduced in 2004 and facelifted in 2009. Quattroporte S, featuring the same 4.7L V8 as the Maserati GranTurismo S was introduced also in 2009
Main article: Maserati Ghibli III
The first presentation of this car on 20 of April 2013 in Shanghai. It is a saloon, smaller than the Quattroporte (press have called it the ‘baby Quattroporte'), that will compete against the BMW 5 Series, Mercedes E-Class or Audi A6 and will be based on a Chrysler platform. This new model is expected to be key in order to reach the ambitious target sales of 50000 cars a year by 2015. The official presentation is expected in the upcoming Shanghai Motor Show. The car, along with the new Quattroporte, will be built in the Italian factory of Grugliasco, in Piedmont (former Bertone).
Main article: Maserati GranTurismo
A 4.2-litre V8 grand tourer introduced in 2007 has 405 PS (298 kW; 399 hp) in standard from and year later introduced GranTurismo S version has 4.7-litre and 440 PS (324 kW; 434 hp).
Main article: Maserati GranCabrio
A convertible (cabriolet) version of the GranTurismo S Automatic introduced in September 2009 in Frankfurt Motor Show.
Main article: Maserati Kubang
A Jeep Grand Cherokee-based SUV originally introduced in September 2003 at the Frankfurt Motor Show and again in 2011 as a 2013 model. Production will be at Chrysler’s Jefferson North Assembly in Detroit. It was announced, at the Paris Motor Show held in Paris in September 2012, that the official name under which the new SUV will be commercialised will be Levante.
This section requires expansion. (September 2010)
Main article: Maserati in motorsport
Throughout its history, Maserati has participated in various forms of motorsports including Formula One, sportscar racing and touring car racing, both as a works team and through private entrants.
Maserati developed fifteen GranTurismo MC racecars, homologated for the European Cup and National Endurance Series, one of which was raced by GT motorsport organization Cool Victory in Dubai in January, 2010.
|Excellence Through Passion|
|TYPE||Società per azioni|
|FOUNDED||1 December 1914 Bologna|
|KEY PEOPLE||Sergio Marchionne(Chairman)
Harald J. Wester (CEO)
|PRODUCTION OUTPUT||6,159 units (2011)
|REVENUE|| €588 million (2011)