Unicorns 69/229 – Houzz

Unicorns 69/229 – Houzz


Founder / s: Adi Tatarko, Alon Cohen
Key people: Adi Tatarko (Co-Founder, CEO), Alon Cohen (Co-Founder, President), Thomas Clayton (VP, International Operations), David Fisch (VP, Partnerships), Bryan Lip (Senior Global Business Development Lead), and Jerry Krikheli (VP, Engineering)
Number of employees: 1k – 5k

Hook is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz Millions Of homeowners, home design enthusiasts and home economy across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice And hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow, Bangalore, Tel Aviv and Tokyo.


Houzz co-founders Adi Tatarko and Alon Cohen launched the site in February 2009 as a result of their own remodeling project. In addition to finding it difficult to communicate their vision for their home, the founders found it difficult to find the right professionals for their Project as a side project to help with Tatarko and Cohen’s own home remodel soon spread by word-of-mouth and they continue to receive emails from homeowners and home business outside the San Francisco Bay Area asking them to open more categories on Houzz And expand to Other areas. Houzz became a company in the fall of 2010.

In November 2010, Houzz released an app for the iPad. The Android version of the app was released in December 2012. By August 2013, the iPhone / iPad apps had been loaded millions of times and the website featured children of images. Houzz announced that it had offices offices and hired local managers in the UK, Germany and Australia to accelerate its global expansion; 35% of the company’s site traffic often came from outside the US In December 2014, Houzz announced its expansion to the rest of Europe And into Asia, starting with Japan, given the demand for its platform and the success of its first international launches.

As in July 2015, a localized Houzz platform was available in UK, Australia, Germany, France, Russia, Japan, Italy and Spain. By the end of 2015, Houzz was also live in Sweden and Denmark and cited over 35 million monthly unique users And over one million active home professionals including contractors, designers, architects, etc. Houzz launched its first national advertising campaign in August 2015. In April 2016, Houzz promot local applications and apps for both Ireland and Singapore and said it had more than 40 million Monthly unique users worldwide. It launched a localized experience for New Zealand in May 2016 and for India in November 2016.