619 GRAPHIC DESIGN

Website:http://619design.com/

Company Profile:

COMPANY POSITIONING:

619 is a full service graphic design agency specializing in the development of contemporary visual communication campaigns. 619 succeeds in creating in unique strategic solutions for businesses, agencies and organizations interested in building or reinvigorating themselves. 619 offers a competitive advantage in design services through ongoing research and participation in key market segments.

COMPANY PHILOSOPHY:

Our philosophy is that new ideas, innovation and committed client relationships are the most important aspects of our business (oh yeah, there’s also that scary obsession with details and meeting deadlines). We believe that cooperative team work offers the greatest avenue to success. We believe that creative excellence requires community participation. We believe that listening and thoughtful consideration are the first step toward achieving our goals. And we believe that our company offers absolutely the best client service and graphic design standards available.

WORK PROCESS

Many years ago we went to a community meeting and heard a presentation by a Police Captain involved in Community Oriented Policing. He talked a lot about how the Department was working to involve the communities of San Diego into every aspect of decision making for the Department. He described a process that the Department had begun to integrate into its day-to-day operations across the board. That process has a simple acronym (SARA) and delivers outstanding returns in their work environment and, as it turns out, in ours too.

SARA is:

SCANNING
That’s taking a critical look at the needs and desires of clients. For the Police that’s residents of San Diego. For 619 that’s our targetmarket(s), business clients and production partners.

ANALYSIS
That means determining how to best meet those needs and desires given the capabilities and resources available for the job at hand. They’ve got creative guys with guns we’ve got creative guys withsuper-computers and loads of software.

RESPONSE
This is where the project goals are set and implemented. They may need to start a neighborhood watch program. We’ve got to convince folks to attend a special event, sign up for memberships or buy a particular product.

ASSESSMENT
At the end of each project we ask ourselves and our client if there was some way to better meet their goals; If we could have done anything better. We give a hard look at market data, previous campaigns and our entire work process and product. If there’s a better way to do what we do so well we’re going to find it.

SARA works. Sure it’s a little different, but it keeps us on our toes and helps us deliver absolutely the best product and client service available.

– See more at: http://619design.com/about-us/#sthash.YgrOLvmT.dpuf

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