Team Behind NYC’s Chelsea Market Slated to Redevelop SF’s Pier 29

Team Behind NYC’s Chelsea Market Slated to Redevelop SF’s Pier 29


Team Behind NYC’s Chelsea Market Slated to Redevelop SF’s Pier 29

April 26, 2016


The development team behind Chelsea Market in New York City, and Ponce City Market in Atlanta, submitted the highest rated proposal for the redevelopment of San Francisco’s Pier 29 and is slated to be awarded the exclusive negotiating rights for the Pier’s 20,000-square-foot Bulkhead Building which fronts the Embarcadero.

Jamestown’s winning concept proposal calls for a retail destination, “that showcases and sells products manufactured in San Francisco supported through a partnership with local nonprofit SF Made,” and an urban brewery, winery or coffee roastery, and possibly all three.

The proposed retail space will feature flexible rail-car like displays made of industrial brand and recycled materials that will allow for different configurations to accommodate fluctuating merchandise presentation or open the space for large events…

Jamestown also proposes a local craft beverage operation that will feature an urban brewery and/or winery and/or coffee roastery. The back wall of the bulkhead will be anchored by a craft alcohol manufacturer and the zone closest to the Embarcadero is envisioned as an indoor/outdoor café showcasing a local San Francisco coffee roastery.

Negotiations with Jamestown, which proposed an escalating $25,000 per month lease, are expected to run through this summer. A 15-year lease is slated to be approved in October. And if all goes as planned, Jamestown’s lease and renovations will commence in November.

Built in 1915 to serve as a maritime warehouse, the Pier’s Bulkhead Building was rebuilt in 2012 following a blaze and the 123,000 square foot Pier 29 was used by the America’s Cup Event Authority for the 34th America’s Cup.

The Port had been hoping for a high profile and well-heeled retail tenant, such as Tesla (which is opening a showroom on Van Ness Avenue) or Google (which could have used the pier as a home base for the exiled and since decommissioned Google barge), to land the Bulkhead Building lease and anchor the pier’s overall redevelopment.


San Francisco Pier 29Pier 29 Rendering Front