Top 100 InterBrand – Rank no.3 – Coca-Cola – US

Coca-Cola

1941-present logo
Type	Cola
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	1886
Color	Caramel E-150d
Flavor	Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
Variants	See Brand portfolio section below
Related products	Pepsi RC Cola Cola Turka Kola Real Inca Kola Zam Zam Cola Mecca-Cola Virgin Cola Parsi Cola Qibla Cola Evoca Cola Corsica Cola Breizh Cola Afri Cola
Website	www.coca-cola.com

Though the soft drink giant slips to #3 this year, Coca-Cola has enjoyed a long and illustrious reign as our #1 Best Global Brand for good reason. An enduring classic that has evolved over its 127 years, Coca-Cola remains the most recognizable—and one of the most valuable—brands in the world. Guided by its 2020 Vision goals around innovation, focus, and creativity, Coca-Cola achieves impressive global presence through standout ad campaigns, bold design, digital savvy, and a simple, universally relevant theme that weaves throughout the brand’s communications: happiness. In a nod to its creative legacy, Coca-Cola was named Creative Marketer of the Year at the 2013 Cannes Lions International Festival of Creativity. During the past year, much of its marketing focused on the global, music-driven “Move to the Beat” campaign for the London Olympic Games, but the creative output didn’t stop there. Coca-Cola not only effectively spread its “Open Happiness” message in more than 200 markets around the world, it also created moments of happiness through the award-winning “Share a Coke” campaign that puts consumers’ names on bottles and cans, and the madcap Coca‑Cola Zero “Unlock the 007 in You” stunt that cross-promoted the James Bond Skyfallmovie release in the UK. Coca-Cola’s innovation pipeline also extends to its sustainability platform and packaging, promoting healthy living, and reinventing self-serve beverage dispensers with the Coca-Cola Freestyle dispenser.