Rank no.426 – Fleet Feet Sports – US
Products & Services: Athletic footwear, apparel & accessories
Number of Locations: 107
Total Investment: $173K – 335K
Began Franchising: 1978
About Fleet Feet Sports
Sally Edwards and Elizabeth Jansen opened the first Fleet Feet Sports in Sacramento, California, in 1976. In 1993, Tom Raynor purchased the company and moved the headquarters to Carrboro, North Carolina. Fleet Feet stores offer measurement, gait analysis and fitting services to help customers find the right athletic shoes, inserts, socks, sports bras and other athletic apparel.
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $173,000 – $335,000
Franchise Fee: $35,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 20 years, renewable
How This Franchise Supports Franchisees
Training: Available at headquarters: 1 week. At franchisee’s location: 1 week. Existing stores : 15 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Field operations/evaluations
Franchise Ranking History
Franchise 500®: #426 (2013), #450 (2012),
At Fleet Feet Sports, you will find a welcoming environment where runners, walkers and fitness enthusiasts of all abilities receive unparalleled service and support. Fleet Feet Sports’ Fitlosophy is to help you find the right ”FIT” in every facet of your active lifestyle.
Whether you walk, run, or simply need a good fitting pair of shoes, the educators at Fleet Feet Sports will work with you to evaluate your foot’s gait and natural biomechanics to help you select a shoe that offers the best fit and function for you.
Fleet Feet Sports is committed to enhancing and growing our local running and walking communities, and offering educational resources and training opportunities to assist you in achieving your fitness goals. Each store is locally owned and operated. Please visit the locations page to find the Fleet Feet Sports family in your community.
Fleet Feet Sports offers you the opportunity to combine your dream of operating a specialty retail business, within a proven business model, that is supported by an experienced team of small business experts.
The reality of owning a retail store is that it can be a highly complex, time consuming, and difficult job. At Fleet Feet, Incorporated we don’t promise to make that job easier. However, we do promise that as a franchisee you will have access to Fleet Feet, Incorporated’s experienced staff, a large pool of fellow franchisees who have been through all of the stages of the process, and access to our proprietary “best practices” that have been established throughout the Fleet Feet Sports network.
All new franchisees are taken through a six month development process which encompasses training in our Carrboro headquarters, as well as in-store training at existing franchises. Prior to opening, new franchisees in training will also attend a national conference of franchisees and vendors. Therefore, before your store’s doors open for business, you will have established relationships with the national leadership teams of your most important vendors as well as existing franchisees from all across the country.
All new franchisees are assigned a Corporate Franchise Development Specialist who will work with you from the initial signing of your franchise development agreement, through your opening day, all the way to your second anniversary. This person will lead you through our timeline for opening a store and then stay with you to help you through those first two critical years in business.
After your second anniversary and throughout your relationship with Fleet Feet Sports you will have access to the Fleet Feet, Incorporated operations staff who will continue to provide assistance to you on topics ranging from managing your growth to managing your expenses.
We recognize that Fleet Feet Sports is not right for everyone. However, if you are a dynamic, hardworking individual who appreciates having a plan to follow and a team to support you, we might be the right match for you.