A $40 million apartment development with 307 units

A $40 million apartment development with 307 units


A $40 million apartment development with 307 units is proposed by WiRED Properties and Indianapolis-based Milhaus Development on the former Sweet Water Organics site in the Bay View neighborhood.

Zielinski announced the project Thursday, previewing a Monday public meeting where more details will be announced. The project is proposed on the 6.3-acre former site of Sweet Water Organics at 2151 S. Robinson St.

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The project is a partnership between Milwaukee-based WiRED Properties and Indianapolis-based Milhaus Development, which is new to the local market, said Blair Williams, president of WiRED. The project plan is in flux, but could have four apartment buildings, including one of the industrial buildings on the site that would be preserved and converted into housing. There also would be other buildings with amenities and potentially retail or other commercial space on Robinson St., he said.

“They concentrate on finding underutilized sites and sites that can be woven into the urban fabric of the neighborhood in which they are located,” Williams said of Milhaus.

A neighborhood meeting on the project is scheduled at South Shore Park Pavilion at 6 p.m. on Monday.

The property, which has been listed for sale for about a year, currently has industrial buildings and counts Finnco Fabricating LLC among its tenants, said Colin Hough, vice president at Anderson Commercial Group of Greenfield. Hough and Ray Goodden of Anderson have been listing the property for sale, and also are involved in the proposed sale of the Faust Music building in Bay View for an apartment development.

Hough said the Sweet Water Organics site has generated a lot of attention on the market.

“We had a lot of other interest from developers, but the buyers came to the table with probably the best offer for the time.

Williams said he toured multiple sites with Milhaus before the two focused on the Bay View location. They are attracted to the area’s retail corridor and cultural base with stores and restaurants on Kinnickinnic Avenue, he said.