跟Amazon的其他硬件产品一样，这款微型电视棒的推出也是为了软件业务服务，它可以直接插入到电视的HDMI接口，支持播放Prime Instant音视频（Amaozn的订购服务）、Netflix、Pandora、Spotify、Hulu等服务。

Amazon的这款新产品在许多地方都与Google基于Wi-Fi通信方式的Chromecast电视棒（售价35美元）十分类似，但也有差异化之处。其存储是8GB，比后者的4GB更高，采用的是双频双天线的MIMO WiFi技术（如果用户家中有802.11ac的话这种技术就很有用），而且它跟Apple TV类似配备了自己的遥控器，而Chromecast必须用iPhone或Android手机作为遥控器。不过Fire TV Stick也配备了免费的Android app（未来也会推出iPhone版app），用户可以下载到手机上把手机变成遥控器。

• The next generation of our bestselling Fire TV Stick. The most powerful streaming media player under $50–now with the Alexa Voice Remote.
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