众筹网站的营利方式有很多，而全球数百家此类网站的选择也是不尽相同。本文根据众筹类型的不同(如:回报、股权、捐赠或债务/贷款)总结出了以下四种主要的盈利方式。

成交费

无论是捐赠型、股权型或是回报型，几乎每一个众筹网站都会收取一定比例的成交费，这个数字通常为3％至10％，有时甚至高达30％。这实际上是一种众筹发起人和跟投者间的互利安排：只有项目成功时才需交费；如果项目失败且没有钱转手，通常情况下抵押金或投资金将返还到投资者手上。当然，这是一把双刃剑：如果你最终筹集了数十万美元，那么成交费也将上涨。这一点应该列入项目和预算计划中。

会员费

虽然这种收费方式不常见，但我们已经看到了一些众筹网站提供了”会员”或”认购”服务。比如你每月只要支付若干美元，就可以创建任意多的项目。这笔费用是固定的，即便你的项目非常成功，众筹平台也不会从项目中抽取资金。我们已经发现一家众筹网站，它专门为发布多本书籍或歌曲的作家和音乐家服务（这与一次性众筹的理念截然不同）。

股权

有些股票众筹平台不止要成交费，还要你业务或公司的实际股权。这就不只是募集资金的百分之几，还有贵公司的未来期权收益，这种收费方式类似于投资者的投资。

广告和促销升级

除了提供给创业者和投资者的常规服务，一些众筹网站还提供额外收费的高价服务。这可能包括获得网站的咨询服务、材料评估、视频制作软件或专题位置。这种”免费增值”模式正在高科技产业普及，似乎在众筹产业也大有流行之势。真正的众筹服务市场大幕即将拉开，这无疑将给众筹网站提供更多寻找合作伙伴和赚钱的方法。

There are many different ways that crowdfunding sites can make money. Hundreds of crowdfunding sites from all over the world are already using one or more monetization methods. In this article we’ll discuss some of them and how they apply depending on the type of format used (reward, equity, donation, or debt/lending).

Success Fee

Almost every crowdfunding site, whether donation-based, equity-based, or reward-based, takes some percentage of the total amount crowdfunded. This number usually ranges from between 3% and 10%, but we’ve seen it go as high as 30%. This is usually a mutually beneficial arrangement for both crowdfunder and crowdfundee; you only pay if your campaign is successful. If your campaign fails then no money changes hands and, usually, the pledges or investments are returned to your backers. Of course this is a double-edged sword: if you end up raising hundreds of thousands of dollars, then the fees will also run high. This is something that should be factored into your campaign and budget plans.

Membership fee

Although rare, we’ve seen a few crowdfunding sites that offer a “membership” or “subscription.” For example, you pay $X per month and can create as many projects as you want. The fees are fixed and the platform takes nothing from your campaign funds, even if it is wildly successful. We’ve seen this setup on a crowdfunding site for authors and musicians, who tend to release multiple books or songs (as opposed to a one-time crowdfunding raise for a business idea).

Equity interest

Some equity crowdfunding platforms go beyond a success fee and take an actual equity interest in your business or company. This is not just a percentage of the funds raised, but instead a future interest in your company, just like an investor.

Advertising and Promotional Upgrades

In addition to the standard functionality offered to entrepreneurs and investors, some crowdfunding sites provide premium services for an extra fee. This may includ e access to consulting services, due diligence materials, video creation software, or featured placement on the site. This “freemium” model is becoming very common in the tech industry, and it looks like it is becoming popular with crowdfunding too. There is a big market for crowdfunding support services beginning to emerge, which gives crowdfunding sites extra ways to partner and make money.