Unicorns 20/229 – DJI

Unicorns 20/229 – DJI


Founder: Frank Wang (Wāng Tāo)
Key people: Frank Wang (CEO)
Number of employees: 3,300+(2015)
Dà-Jiāng Innovations Science and Technology Co., Ltd (Chinese: 大疆创新科技有限公司; doing business as DJI) is a Chinese technology company headquartered in Shenzhen, Guangdong. It manufactures unmanned aerial vehicles (UAV), also known as drones, for aerial photography and videography, gimbals, flight platforms, cameras, propulsion systems, camera stabilizers, and flight controllers.

DJI is the world’s leading company in the civilian-drone industry, accounting for 70% of the global consumer drone market.


The company was founded in 2006 by Frank Wang (Wāng Tāo, 汪滔).

DJI manufactures a range of products including unmanned aerial vehicles, flying platforms, flight controllers for multi-rotors, helicopters accessories, aerial and handheld gimbals and ground stations. These products are intended for amateur as well as professional use. DJI product is sold directly on DJI’s website as well as through Authorized DJI Dealers around the world.