YELLO MOBILE

Founders: Sangh-yuk Lee
Key people: Sangh-yuk Lee (CEO)
Number of employees: ~1000

Yellow Mobile is a new company in the mobile age that attaches importance to ‘connectivity’. It connects young ventures in the form of a ‘venture alliance’, connects service providers and users, and connects them offline and online.It is driving the new changes in the lifestyle of the mobile age, providing a diverse platform in which such connections are realized.

History

• 2008.08 – Established i-marketing Korea Co., Ltd.
• 2013.09 – Attracted 10 billion won investment from DSC Investment Co., Ltd.
• 2013.10 – Changed the company name to Yellow Mobile Co., Ltd. and declared its vision

2014

• 2014.02 – Established Yellow Digital Marketing Group
• 2014.04 – Join the Picky cast
• 2014.05 – Established Yellow Travel Group
• 2014.07 – Established Yellow OTOU Group
• Yellow Digital Marketing Group, DS Investment Advisory LB Investments • Attracted 15.4 billion won investment from Meritz Securities
• 2014.08 – Yellow Travel, DS Investment Advised Meritz Securities to invest KRW 6 billion
• 2014.09 – Yellow Digital Marketing Group, DSC Investment • 9.2 billion won investment from Mirae Asset and Meritz Securities
• 2014.10 – Yellow OTOO Group, attract investment of 10.5 billion won from DS investment advisory
• 2014.11 – Yellow Mobile attracts investment of $ 100 million from global investor formation 8

2015

• 2015.04 – Conversion of Yellow Mobile Holdings
  • Established Yellow Shopping Media Group

2016 

• 2016.03 – Won ‘2016 Korea’s Creative Management’
• 2016.06 – Yellow Shopping Media Team Grape, DS Asset Management, LB Investment, DSC Investment, etc.
  • Formation of pre-IPO investment of 100 billion won from Formation 8 (USA), SBI Holdings (Japan) and OEP (Hong Kong)
• 2016.07 – Yellow OTOUO JETINET, Synergy Investment Advisory • BNW Investment • Jennittas Investment to Invest 20 Billion Won
• 2016.11 – Invested 11.5 billion won from Macquarie Capital (Australia)