Unicorns 66/229 – Qualtrics

Unicorns 66/229 – Qualtrics


Founders: Jared Smith, Ryan Smith, Stuart Orgill
Key people: Ryan Smith (CEO/Founder), Jared Smith (Co-Founder) and Zig Serafin (Chief Operating Officer)
Number of employees: 1k – 5k

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

Qualtrics is a private research software company, based in Provo, Utah, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill.

Qualtrics software enables users to do many kinds of online data collection and analysis including market research, customer satisfaction and loyalty, product and concept testing, employee e v a luations and website feedback.

In 2012, the company received a $70 million investment from Sequoia Capital and Accel Partners, generally considered two of the top venture capital firms in the country. It was the largest joint investment to date by these two firms. In September 2014, Sequoia Capital and Accel Partners returned in Series B funding, led by Insight Venture Partners worth $150 million, a record for a Utah-based company.

In May 2016 Qualtrics acquired statistical analysis startup Statwing for an undisclosed sum. Statwing is a San Francisco based company that created point-and-click software for advanced statistical analysis.

Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals.

In 2016, Qualtrics was ranked #12 on the Forbes Cloud 100 list.