BeiBei

Founder / s: Lianglun Zhang
Key people: Lianglun Zhang (Founder)
Employees: 1 – 10

Founded in 2014, Beibei is a maternal and infant product e-commerce platform that offers everyday discount sales of children’s clothes, shoes, toys and other supplies.

Hangzhou, China-based Beibei was founded in 2014 by serial web-based entrepreneur Lianglun Zhang. Zhang received his career at Alibaba where he began as a product planner before rising to product manager and director of Win Port, Alibaba’s business directory site. Quit Alibaba to start his own retail firm Husor. Under Husor, Zhang released his first e-commerce offering in the form of Mizhe.com – an online shopping site focused on women. In 2014, under the Husor umbrella, Zhang released his next website http://Beibei.com . Beibei IS AN affectionate Term for Baby in Chinese. Focused at The Site WAS ON PROVIDING Chinese Young, Middle-class Parents with Access to Infant Products’s. It Began AS A Mall for the Discount Apparel, Shoes, and Toys ,And it has since thus graduated to other products such as maternal apparel, diapers, infant formula, and skincare products. The company sells these products as at much as 25% discount over standard retail price.

Beibei prides itself in offering a guarantee of authenticity on products sold through its website. It does not offer ads on the website and instead has a dedicated team that reviews and agreements goods based on consumer demand and feedback. It also keeps a tight control on the Vendor quality by continuing to churn them based on feedback from a dedicated quality control group that purchases products anonymously for inspection.

It is these quality focused features that have helped Beibei accumulate a following of 10 million registered users as of March this year. The company offers products from over 5,000 brands including international names of Adidas and Disney along with several other local brands.