通过使用先进技术，雷克斯房地产的房屋销售佣金从之前人工服务的5%至6%，大幅降低至仅2%。公司近期会将纽约地区的待售房屋信息发布在自家网站上。

公司CEO、前高盛合伙人Jack Ryan说，与现在的机器人中介佣金相比，传统的人工房产中介费“简直称得上是疯狂的水平”。

他认为，就像金融领域的炒股佣金从十年前的每股12美分降到如今还不到一便士一样，房地产的中介佣金也会降低。通过降低佣金费用，他的公司“在住宅地产方面也做了同样的事情。”

如果雷克斯房地产公司成功的话，那会让庞大的房产中介们失业——它不是唯一一家试图颠覆传统房产销售模式的业内公司。

EasyKnock公司也利用高科技来匹配撮合买家和卖家，其网站上没有房产经纪人来提供服务。位于西雅图的Redfin收取的房屋佣金费用为1.5%，不过他们有付给买家代理人一些佣金。

而在传统的美国房屋销售模式中，卖家和买家都需要支付销售佣金。一栋价值30万美元的房产，买家需要支付6%的佣金，买方和卖方房屋中介各获得9000美元。

尽管有一些人认为大多数购房者或者售房者仍然依赖房地产经纪人提供的服务，但Jack Ryan说，一旦人们发现绕开房产经纪人能省下多少钱以后，目前这种局面可能就会改变。假如一个价值50万美元的房产可以节省3%的佣金，那么买卖双方就各自节省了1.5万美元。

不过，目前房地产公司还无法完全摆脱对房屋经纪人的依赖。Jack Ryan表示，房屋代理商将继续指导买家和卖家，而最复杂的那部分工作则交给电脑完成。通过对消费者的收入、地点、消费习惯和其他大数据进行分析，他们寻找可能的买家，并通过社交媒体和其他网站的定向广告来寻找目标。

雷克斯房地产公司甚至还追踪潜在买家的网络浏览记录，如果目标客户花时间查看游泳池或者所在片区的学校，那就发给他更多的带有泳池的房子或者学区房的广告。

一位加利福尼亚卖家说，雷克斯提供的服务比他在十几次交易中使用过的传统代理服务更好。

Speaking of creepy: real estate agents. On the evolutionary food web, they fall somewhere between slug and Human Resources recruiter in our book. So we were glad to come across REX Real Estate, which has (mostly) replaced real estate agents with AI. Founded in 2014 just outside of Los Angeles in Woodland Hills, REX Real Estate has raised a total of $25.5 million, including a $15 million Series B in January. Investors includ ed a who’s who of random big-company founders such as Sun Microsystems co-founder Scott McNealy, Best Buy founder Dick Schulze and Crate & Barrel founder Gordon Segal, among others.

How does a computer sell a house? Advertising. According to an article on CNBC, the machine shoots out an initial batch of online ads to buyers it thinks might be in the market for a new home. The algorithms then really go to work: as the first clicks come in, the machine figures out commonalities between those who clicked on the ad. It then takes those criteria and searches out new leads based on the patterns it finds. The platform also analyzes online behavior to identify potential home buyers and sellers. For example, someone who are making lots of trips to Home Depot might be fixing up a house to sell—or making pipe bombs. The company only charges a 2 percent commission fee, and has reportedly closed more than 200 transactions since 2016.

来源：互联网