Founded in 2014, First.io out of Durham, North Carolina has amassed $7.4 million, including a $5 million Series A just this month. Its AI trick? First claims it can predict which contacts within a real estate agent’s network are ready to sell a home based on a variety of factors, such as spending patterns, employment changes and income history. Apparently it has these details on 214 million people:
The company claims its platform is used by more than 200 agents at major brokerages around the country, saying its algorithms improve the chances of a broker connecting to a potential seller by four-fold.
First provides data driven solutions to help real estate agents prioritize conversations and invest in relationships that will grow their business. We are committed to helping agents stay in touch with their people and never lose another client, because we believe an agent’s most valuable asset is their network.