Top 5 Social Media in Bay Area – Landis Communications Inc – 94109 – 4/5
San Francisco, CA 94109 Founded by David Landis in 1990, LCI is noted for its work with numerous national and global brands. During the mid-1990s, LCI helped launch then-nascent San Francisco-based brands Match.com and Old Navy clothing stores. LCI is also known for its support of nonprofit and charitable organizations in Northern California and its advocacy for lesbian/gay/bisexual/transsexual (LGBT)rights.
Before founding LCI in 1990, David Landis served in public relations management roles for the Chicago Opera Theatre, the Ravinia Festival, St. Louis Symphony, the San Francisco Symphony, and KPIX TV, San Francisco’s CBS network affiliate. At KPIX, Landis’ worked on public education campaigns including the Peabody and Emmy Award-winning program, “AIDS Lifeline,” the first televised AIDS community education program, featuring actress Elizabeth Taylor. In June 1986, President Ronald Reaganhonored “AIDS Lifeline” with a Presidential Citation for Private Sector Initiatives. In 2013, Landis was a featured panelist for a discussion titled, “Going Global,” at the Global PR Summit in Miami, FL, one of the public relations industry’s largest annual gatherings.In 1995, LCI promoted the launch of the online dating service, Match.com. David Landis retitled the service’s in-house director of communications, “Vice President of Romance,” which generated bookings on the Today Show, Live! with Regis and Kathie Lee, and 60 Minutes, and coverage in People Magazine, the New York Times and USA Today. Landis said the strategy “opened the floodgates to media interest” and helped “grow the business from a $5 million valuation to a $55 million business.” LCI served as the agency of record for Old Navy (a Gap, Inc. brand) for seven years and promoted the openings of 600 Old Navy stores nationwide. When Gap, Inc. opened its first Old Navy store in Colma, CA in 1994, LCI created a “media frenzy” by hiring model Cindy Crawford to sign autographs and give away free merchandise. In 1999, LCI conceived and launched a nationwide Library Reading program tied to the introduction of Old Navy 4th of July T-shirts.