Rank no.113 – First Choice Haircutters – US

Rank no.113 – First Choice Haircutters – US

Rank no.113 – First Choice Haircutters – US

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Products & Services: Family hair care

Number of Locations: 448

Total Investment: $145K – 210.5K

Founded: 1980

Began Franchising: 1980

About First Choice Haircutters

In 1980, A. Bud Cowan started First Choice Haircutters as a low-priced hair salon for the entire family, offering a “no appointment necessary” concept for on-the-go customers. Two years later, the company started franchising the concept. First Choice Haircutters is now owned by Regis Corp., which also franchises City Looks, Cost Cutters Family Hair Care, Pro-Cuts, Magicuts and Supercuts.

Franchise Units

2013 0 194 0 254
2012 0 194 0 255
2011 0 192 0 260
2010 0 191 0 259
2009 0 186 0 259

Startup Costs, Ongoing Fees and Financing

Total Investment: $145,000 – $210,500
Franchise Fee: $27,500
Ongoing Royalty Fee: 7%
Term of Franchise Agreement: 10 years, renewable

Net Worth: $300,000
Liquid Cash Available: $100,000


85% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 – 6. Absentee ownership of franchise is NOT allowed..

Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days.
Ongoing Support: Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks,

Franchise Ranking History

Franchise 500®: #113 (2013), #109 (2012), #101 (2011), #164 (2010), #198 (2009),
America’s Top Global: #116 (2013), #91 (2012), #86 (2011), #130 (2010), #153 (2009),
First Choice Haircutters
First Choice Haircutters.jpg
Type Public NYSE RGS
Genre Value Priced
Founded 1980
Founder(s) A. Bud Cowan
Headquarters MississaugaOntarioCanada
Number of locations 400+
Area served North America
Key people John Fraser
Parent Regis Corporation
Website http://www.firstchoice.com/

First Choice Haircutters is a hairdressing company. The company originated with a single salon in LondonOntario, in 1980 and began franchising about 2 years later. First Choice Haircutters was purchased by Regis Corporation in October 2000. Currently it has over 400 locations throughout Canada and the United States.[1] It is a franchise company, and experienced system-wide sales of nearly $3 billion in 2007.[1] First Choice Haircutters is a subsidiary of Regis Corporation; the largest hair salon chain in the world which also owns other concepts such as SupercutsVidal SassoonCost Cutters and SmartStyle.

Company origin and profile[edit]

The company headquarters are located in Mississauga, Ontario, although Regis Corporation’s home office is based in Minneapolis, MN. Often located in strip malls, the company describes itself as targeting “value-conscious families”.[2] Most salons are 800–1000 square feet, with a minimum frontage of 15 feet.[3] The salons operate primarily on a “walk-in” or no appointment necessary basis. First Choice Haircutters offers a seven day guarantee on all their products and services.[1]

Related stories[edit]

The Canadian actress Jacqueline MacInnes Wood, who later went on to act in the soap opera The Bold and the Beautiful, made her début in a commercial for the company.[4] She was only eighteen when she played the part of “the hair girl” on the commercial; the ad was still running three years later.[5]

In August 2008, a First Choice Haircutters salon in BowmanvilleOntario, was hit by an SUV that, for unknown reasons, crashed through the front window. There were no injuries resulting from the accident, as nobody was sitting in the chairs when it happened.