Artificial Intelligence Top 10 In China – 9/10
Ranking: Number 9
Company Name: Appier
Total Funding: US$49.5 Million
Founded in 2012, Appier is a Taiwan-based artificial intelligent company helping advertisers target key audiences in today’s cross-screen era. It serves 500 global brands and agencies by helping them manage their online marketing campaigns across multiple screens as users increasingly use PCs, iPads and smartphones to conduct searches and make decisions.
With US$49.5 million in venture funding raised from top global investors such as Temasek Holdings and WI Harper Group, Appier’s technology identifies which devices share a common owner by e v a luating user behavior and patterns. It also builds behavioral profiles by modelling how people move between different screens; for example, what types of content they prefer and what time of day they browse on phones or tablets.
Appier is a technology company that makes it easy for businesses to use artificial intelligence to grow and succeed in a cross screen era. The fact is, we are living in a post-mobile world, where cross screen is no longer optional.
Businesses trying to reach customers online face mounting complexity as the number and types of screens multiply. We believe artificial intelligence is the best approach to resolve this complexity as the number and types of screens multiply, making it easy for clients to reach across screens.