Founded in 2012, Appier is a Taiwan-based artificial intelligent company helping advertisers target key audiences in today’s cross-screen era. It serves 500 global brands and agencies by helping them manage their online marketing campaigns across multiple screens as users increasingly use PCs, iPads and smartphones to conduct searches and make decisions.

With US$49.5 million in venture funding raised from top global investors such as Temasek Holdings and WI Harper Group, Appier’s technology identifies which devices share a common owner by e v a luating user behavior and patterns. It also builds behavioral profiles by modelling how people move between different screens; for example, what types of content they prefer and what time of day they browse on phones or tablets.