# 117 – Pinduoduo

Founder / s: Colin Huang
Key people: Colin Huang (Chief Executive Officer)

Pinduoduo is an e-commerce platform allow users to participate in group buying trade, mostly through Tencent’s Wechat app.

Pinduoduo.com is a social shopping platform that based on group buying.

China has a new e-commerce startup ‘unicorn’ that is putting social commerce back on the map, in a big way. Pinduoduo, or PDD, raised $ 100 million in February, bringing a valuation of the company to $ 1.5 billion. Its first round in 2015.)

PDD is using weChat to bring Tencent’s (WeChat owner) social world and Alibaba’s marketplace approach together. And PDD seems to have found a working formula, putting the company only behind Vipshop in GMV. (Vipshop is China’s no. 3 behind Alibaba and JD .)