Top 100 InterBrand – Rank no.7 – McDonald’s – US
|Traded as||NYSE: MCD
Dow Jones Industrial Average Component
S&P 500 Component
|Founded||May 15, 1940 in San Bernardino, California;
McDonald’s Corporation, April 15, 1955 in Des Plaines, Illinois
|Founder(s)||Richard and Maurice McDonaldMcDonald’s restaurant concept;
Ray Kroc, McDonald’s Corporation founder.
|Headquarters||Oak Brook, Illinois, U.S.|
|Number of locations||34,000+ worldwide|
|Key people||Andrew J. McKenna
(President and CEO)
(hamburgers • chicken • french fries • soft drinks • coffee •milkshakes • salads •desserts • breakfast)
|Revenue||US$27.56 billion (2012)|
|Operating income||US$8.60 billion (2012)|
|Net income||US$5.46 billion (2012)|
|Total assets||US$35.39 billion (2012)|
|Total equity||US$15.29 billion (2012)|
|Employees||1,800,000 (2013) |
|Website||Global Corporate Website|
The McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburgerfast food restaurants, serving around 68 million customers daily in 119 countries.Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald’s restaurant is operated by either a franchisee, an affiliate, or the corporation itself. McDonald’s Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald’s Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion.
McDonald’s primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfastitems, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit.