Top 100 InterBrand – Rank no.8 – Intel – US
The current logo, used since December 2005.
|Traded as||NASDAQ: INTC
Dow Jones Industrial Average Component
S&P 500 Component
|Founded||July 18, 1968|
|Founder(s)||Gordon Moore, Robert Noyce|
|Headquarters||Santa Clara, California, United States|
|Key people||Andy Bryant
|Products||Bluetooth chipsets, flash memory, microprocessors,motherboard chipsets, network interface cards|
|Revenue||US$ 53.34 billion (2012)|
|Operating income||US$ 14.63 billion (2012)|
|Net income||US$ 11.00 billion (2012)|
|Total assets||US$ 84.35 billion (2012)|
|Total equity||US$ 51.20 billion (2012)|
Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California. Intel is the world’s largest and highest valued semiconductor chip maker, based on revenue. It is the inventor of the x86 series ofmicroprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that “intel" is the term for intelligence information was also quite suitable). Intel also makesmotherboard chipsets, network interface controllers and integrated circuits, flash memory,graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its “Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.
Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world’s first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive and sometimes illegal tactics in defense of its market position, particularly against Advanced Micro Devices (AMD), as well as a struggle with Microsoft for control over the direction of the PC industry. The 2013 rankings of the world’s 100 most valuable brands published by Millward Brown Optimor showed the company’s brand value at number 61.
Intel has also begun research in electrical transmission and generation. Intel has recently introduced a 3-D transistor that improves performance and energy efficiency.Intel has begun mass-producing this 3-D transistor, named the Tri-Gate transistor, with their 22 nm process, which is currently used in their 3rd generation core processors initially released on April 29, 2012. In 2011, SpectraWatt Inc., a solar cell spinoff of Intel, filed for bankruptcy under Chapter 11. Recently Intel unveiled its brand new fourth generation Intel Core processors (Haswell) in an event named Computex in Taipei.
The Open Source Technology Center at Intel hosts PowerTOP and LatencyTOP, and supports other open-source projects such as Wayland, Intel Array Building Blocks, Intel Threading Building Blocks, and Xen.
While Intel is a clear leader in both the PC and server processor markets, the world’s leading semiconductor company (posting USD $53.3 billion in sales last year) has made significant headway in categories beyond its core businesses. Through strategic relationships with powerhouse brands like Microsoft, which made headlines for adapting Windows to run on less powerful and less expensive processors, Intel is integrated in devices such as Microsoft’s Surface Pro tablet. An increasing number of Intel-powered smartphones is transforming lives in new markets such as Africa, where Yolo, a low-cost Android smartphone from Kenya’s Safaricom, marks a first for the brand and the continent. Catching many off-guard, a leadership shake-up ensued when CEO Paul Otellini stepped down in May. The new leadership team—company veterans Brian Krzanich as CEO and Renee James as president—has already reorganized key business groups and is now exploring non-traditional lines of business with the creation of a New Devices division to focus on emerging trends. This will expose Intel to new competitors, but with its deep heritage in innovation and as a driver of trust for consumers, Intel will be competing from a solid brand footing. As tablets and smartphones gain ascendancy, the big question for Intel in the years ahead is: Can having “Intel inside” be as strong a consumer driver in tomorrow’s world as it was in the era of the PC?