Unicorns 44/229 – Delivery Hero

Unicorns 44/229 – Delivery Hero

Delivery Hero

Founder/s: Kolja Hebenstreit, Niklas Östberg, Nikita Fahrenholz, Claude Ritter, David Bailey, Markus Fuhrmann
Key people: Niklas Östberg (Co-Founder & CEO), Martin Kütter (COO), Emmanuel Thomassin (CFO), Brian Walker (CTO), Mats Diedrichsen (CMO) and Nikolay Abrosov (Marketing Director Germany)
Number of employees: 5k – 10k

Delivery Hero is an online food-delivery service based in Berlin, Germany. The company operates in 53 countries international in Europe, Asia, Latin America and the Middle East and partners with 300,000 restaurants.

Delivery Hero users can find local restaurants, filter by cuisine, browse menus, read reviews and other information like the restaurant operating times and order takeaway food online. Payments can be made by credit card, PayPal or with cash on delivery. Delivery Hero services are Also accessible via mobile app (iPhone, Android, Windows Phone, BlackBerry).


Delivery Hero Holding was founded by Niklas Östberg, Kolja Hebenstreit, Markus Fuhrmann and Lukasz Gadowski in May 2011, with the goal of turning delivery Hero into a global online food ordering platform.Under the leadership of Niklas Östberg and Fabian Siegel, Delivery Hero first expanded To Australia, Russia and Mexico in 2011. In early 2012 the enterprise acquired Lieferheld in Germany and hungryhouse.co.uk in the UK.

Delivery Hero then raised € 25 million in new funding to finance acquisitions in four European countries: Sweden, Finland, Austria and Poland. In August 2012 Delivery Hero started expanding in both South Korea and China through YoGiYo and Aimifan and the Asian continuation in 2013 When Delivery Hero developed investment in TastyKhana following a successful cooperation period.

In 2012 and 2013, the harsh competition between the various delivery service online portals led the German press to dub the events as cyberwar between the big web-portals. There were reports of frequent Denial-of-service attack attacks against each portal, accusations of Data stealing as well as numerous lawssuits of the portals against each other. Delivery Hero was one of the more aggressive actors, and in 2012, the Delivery Hero office in Berlin was raided by police and the prosecution pressed charged against the Delivery Hero management. Hero was prosecuted for perpetrating DoS attacks against its competitors and stealing data from the other web services.

In 2014 Delivery Hero acquired a driving stake in Latin American market leader PedidosYa and in August 2014 the group acquired German market leader and rival, pizza.de

According to TNW Tech5 2014, Delivery Hero was one of Germany’s top 3 fastest growing start ups. Delivery Hero today is one of the world’s largest online food ordering network with over 300,000 global restaurant partners more than 5,000 staff in 53 countries worldwide. Delivery Hero is The largest online food ordering network service in Germany and among the largest worldwide.

In April 2015, Delivery Hero taken South Korean delivery service Baedaltong, one of the chief competitors of its own YoGiYo service. One month later Delivery Hero bought the Turkish competitor Yemeksepeti for 530 million Euro, which was the largest acquisition in this business sector to date .A few months after Delivery Hero acquired the jordanian company ifood.jo for a value that was not released. In October 2015 Delivery Hero also acquired Munich-based food delivery service Foodora from Rocket Internet.